Business concept, where you discuss the industry, your business Essay

Business concept, where you discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success of a business plan - Essay Example It’s either by driving through trucks or by sailing in the huge vessels; they have hence figured out efficient and unique ways to deliver products. The market for yachts transportation is a niche market with a division of 25% volume by smaller boats/yachts which are less than 80ft and 30% for the super yacht which is estimated to be greater than 80 ft. The main segment that our company renders services to includes the private yacht owners, yacht builders, brokers and the charter companies looking out for expansion. ‘In 2005-2008, boats became a status symbol. In 2009-2010, they became a part of the market that has been lost’ (Mallet Victor, Demand for more sustainable boats and equipment grows).However the current recession has paced down the business but the demand has not died. Companies are expanding their business offering delivery to new destinations with guaranteed security of yachts. Business Structure: Our Company maintains the equilibrium between responsibility and team work. It possesses a linear structure where staff is involved in both decision making and other responsibilities. Services: Aim of the business is to transport private yachts from ports in Northern Europe and the Mediterranean to the ports of Caribbean and vice versa. Customers will be able to book their yachts transporting order online. The destinations we work at, include the glorious Palma (Mallorca), Olbia (Italy), Toulan (France), ST.Thomas (US Virgin Islands), free ports Bahamas and Martinique in the Caribbean. These places are known as the magnet for cruising yachts because they are the most brilliant coasts on earth with a passive atmosphere and beautiful surroundings. In most parts of the Mediterranean, the sailing season extends from the end of March to November. And the season at Caribbean lasts from November till June. Thus the schedule follow up shows that yachts will be carried from Europe to Caribbean in the autumn months and from Caribbean to

What is European Security Essay Example | Topics and Well Written Essays - 5000 words

What is European Security - Essay Example One of the most important difficulties when trying to develop effective security schemes has been the identification of the conditions under which these schemes will operate; another issue in regard to the above initiative is the understanding of the needs that these schemes will serve. Current paper focuses on the examination of the various aspects of European Security; it has been proved that the concept of security can refer to a variety of issues aiming to address different needs. These needs are identified in the literature presented in the sections that follow. It is revealed that the identification of the characteristics and the role of the European Security is related with the environment – mostly political and social – in which this concept is developed. In this context, European Security has been found to be related with specific factors, like the following ones: a) the practices adopted by other similar Frameworks, for example the US Security Framework, and organizations, like the NATO, b) the rules of international authorities, especially those referring to the defense of a state’s rights and existence, c) the political systems in countries across the European Union; these political systems can strongly affect the form and the eleme nts of the European Security Framework at the level that the rules included in this framework may not be fully accepted by a specific member state and d) the cultural and other conflicts that are developed in European Union; usually, these conflicts are expected to be handled using the rules included in the European Security Framework; however, in many cases the above Framework has been ignored – referring especially to the cases that US or NATO military forces has entered a country in Europe aiming to define the terms under which the regional conflicts will be ended. The above fact, which is strongly emphasized in the literature, indicates the failure of the European Security

Strategies Undertaken By Coca Cola Marketing Essay

Strategies Undertaken By Coca Cola Marketing Essay This report involves a brief description of strategic and comparative advantage. It also involves different kinds of strategies under taken by Coca Cola Company that have led it to be one of worlds market leaders compared to other multi-national companies. The strategic and comparative bases of advantage discussed based. The item that shall be looked is coca cola marketing strategy that has been developed for years and based on situations. The marketing strategy shall involve advertising, market segmentation, Equity investment and Branding. Though these strategies seem to be common in other companies either local or international, Coca-Cola Company implements them in a special way. Consumer market fit: There is a third fit relationship that occurs, fit between consumer and market. This involves the needs and behaviors of consumers under certain market conditions such as specific price points. This relationship between consumer drives and market forces often has direct effect on brand choice. For example a brand might be considered as a good choice to fulfill a particular need or behavior at a particular price that the consumer is prepared to pay, while another brand might not be considered as a good choice for specific combination of need, behavior and price point. The company sets strategies so that it can outperform rivals and it can only do that by establishing a difference in delivering great value to customers or by creating comparable values at a lower cost or do both. Delivering greater value allows a company to charge a high average unit prices and efficiency results into lower average unit costs. All differences between companies in cost or price is derived from hundreds sets of activities required to create, produce, sell and deliver their products or services such as calling on customers, assembling final products and training employees (Porter, 1996) Comparative basis of advantage Deardorff, A. (2003, p. 6) defined Comparative Advantage as the relative cheapness of a good or service in a country that enables that country to export it. More precisely, a country has a comparative advantage in the good whose price in the absence of trade (autarky), relative to other goods in the same country, is lower than the relative price of that same good on world markets. Ricardian Model states that countries have comparative advantage in goods whose labor cost, relative to other goods in the same country, is lower than the relative labor cost of that good abroad. Therefore countries are said to have comparative advantage in a good if its labor requirements are relative to the labor requirement abroad. Ricardian model outlines two theoretical implications of Comparative Advantage and these are: firstly if countries are permitted to trade freely then they are undistorted markets and competitive, they will export the good or goods in which they have comparative advantage and import those in which they have comparative disadvantage, secondly under the same conditions, all countries will gain from trade, in the sense that those individuals who gain from trade within each country will gain enough that they could potentially fully compensate those individuals who lose, within the same country, and still remain better off than in autarky(Deardolff,2003). Business overview Coca-Cola is the largest manufacturer, distributor and marketer of concentrated syrup which is used for the production of non-alcoholic beverages. The company has a span of operations covering over 200 countries since its inception in 1886. It has an annual net income of 6.8 billion and employs the services of around 92,400 associates throughout its operations worldwide (Coca-Cola annual report, 2009). Advertising Advertising can be defined as as any paid form of non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor (Kotler et al, 2008 p.737). Advertising is a practical way of informing and persuasion as well as a means of stimulating response from a target audience. The response could be perceptual where the consumer develops, believes or views about the product or it could be behavioural where the consumer purchases the product or increases his purchases of the product in question (Kotler et al, 2008). Advertising is a process which gives information to the public about the product. It is persuasive, controlled, and identifiable as well as influences the target audience. The basic objective of advertising is to increase sales volume and profit. We shall look at several types of advertising which runs hand in hand with the advertising objectives. Informative advertising appears at the early stages of a particular product and is meant to develop the primary demand of the customers. Persuasive advertising is applicable at the competitive stage where a selective demand is built for a particular category of product (Kummer and Mittar, 2008). Comparison advertising is used to establish the superiority of a particular brand through the use of evaluation with one or more other brands in the product line. Reminder advertising is used to refresh the memory of the consumer regarding messages, ideas etc of a particular product. Reinforcement advertising is used to assure the current buyers that they made the right choice regarding their decision to buy the product. The advertising objective should not be arbitrary but should be developed after a thorough evaluation of the current market situation (Kummer and Mittar, 2008). Coca Cola advertising Advertising is a major element of the promotion mix. Personal selling, sales promotion, publicity and advertising are the four elements of the promotion mix. Advertising has been thought of as the best method of promotion because it stimulates sales, creates demand and reaches customer quickly and effectively (Kummer and Mittar, 2008). Coca-Cola has over the years consolidated its leadership position as the worlds most famous and largest beverage company with huge investments in advertising targeted at its existing and potential consumers worldwide. Coca-Cola works in partnership with leading advertising agencies and market research institutes the world over to develop effective advertising campaigns that conforms to current trends in information technology like the use of internet based mediums like face book and twitter to connect with technology loving target audience (Coca-Cola annual report, 2009). The successful advertising strategies used by Coca-Cola over the years in their operations shall be analysed.( Wieden and Kennedy,1996 ) an advertising agency that worked in partnership with Coca-Cola for the 1996 summer Olympics in Atlanta Georgia came up with four main advertising strategies designed for Coca-Cola for the summer games namely: a home based strategy, a fan based strategy, a global growth strategy and the Olympic torch relay. The home based strategy used by coke was primarily as a result of the fact that Atlanta is the main headquarters of Coca-Cola and so people in Atlanta would readily identify with the brand since they are well familiar with it. Coca-Cola launched several advertisements for the games which include installing 70 new billboards, several street-pole banners and signs in 9 Marta stations (the citys public transportation system). Coca-Cola created a theme park known as the Coca-Cola Olympic city with countless different coke advertisements including a 165 feet coke bottle in the canter of the park (Wieden and Kennedy, 1996). The companys signature colour red was the main colour seen throughout the Coca-Cola Olympic city. Coca-Cola deviated from the traditional practice of using athletes for advertising for the games to focus instead on a fan-based strategy where commercials, print advertisements and posters where used to demonstrate the difference made to the outcome of the games by the enthusiasm of the fans. Coca-Cola used the games as a global growth strategy used to target the worldwide audience tuned in for the games. Coca-Cola also used one of the most efficient strategies for gaining exposure in advertising history which is the sponsoring of the 1996 Atlanta Olympic torch relay (Wieden and Kennedy, 1996). The impact of Coca-colas advertisements during the Olympics was so immense that people dubbed the event the Coca-Cola Olympics. The event served as a means for the company to effectively advertise its brand to a worldwide audience. In 2003, Coca-Cola used the marketing platform tagged real to enhance the image of the brand through the use of television advertisements. This particular advertising strategy was specifically targeted for the teenagers and young adults with resounding success. In the same year, the tropical sprite remix television advertisements which was intended to increase and reconnect the sprite trademark was also targeted at the young, urban consumer base (Coca-Cola annual report, 2003). In 2006, the make every drop count advertising in the United States was purposely designed to create awareness among consumers on the health benefits of Coca-colas beverage portfolio in a response to growing concerns by consumers regardless of age on health concerns like calorie intake and obesity. The coke side of life campaign which was the first ever integrated marketing campaign for trademark Coca-Cola was intended to signify the unifying role of Coca-Cola in daily life and has performed better than previous Coca-Cola advertisements and was launched in almost 100 markets in 2006 with great success. The happiness factory television commercial is part of this global campaign (Coca-Cola annual report, 2006). In 2009, Coca-Cola commenced the design for advertisement strategies to be used for the 2010 Fifa world cup campaign which included colourful television advertisements for the soccer fiesta in South Africa in 2010 as a means of uniting Coca-colas exuberance with the worldwide love of soccer thereby utilizing the soccer fiesta as a veritable means of connecting with consumers worldwide who have immense passion for the love of football (Coca-Cola annual report, 2009). Coca-Cola develops its advertising campaigns based on a communications strategy that uses means to end research to gain greater insight of current and potential customers and other factors like product attributes, keeping specific marketing goals in mind, taking into account competitive advertising and positioning as well gaining attention and interest by connecting with real needs(Reynolds and Olsen,2008) Market segmentation Market segmentation has been described as essential to marketing(Sheth 1967).Market segmentation implies the division of large heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs(Kotler et al, 2008 .p.410) There is no single way to segment a market. A marketer apparently has to try different segmentation variables alone or in combination in order to come up with how best to view the market. Markets could be segmented into either business markets or consumer markets. Consumer markets entail those markets that deal on products and services that are used directly by the consumers whereas business markets have to do with transfer of products and services from one point to the other. Market segmentation could be based on the following major variables: demographic, psychographic, behavioural, geographic etc. Demographic segmentation entails segmenting the market based on age, gender, income and education. Psychographic segmentation is based on personality, lifestyle and motives of the population involved. Geographic entails segmenting the market on the basis of regions, city or country. Behavioural involves segmenting the market on benefits sought, product usage, price sensibility or situations (Kotler et al, 2008). Coca cola market segmentation Coca Cola Company has been conquering markets worldwide overtime, through its network of Bottlers, distributers and whole sellers, and later joint ventures. The market network has grown to include most of the world territories and this market has been divided into market segments. Coca-Cola the worlds most famous and leading beverage company has been shown in their operations to vary the sweetness level of their product, its size as well as effervescence on local conditions and preferences which implies that the company employs the use of behavioural and geographical variables in their market segmentation strategies the world over (Hart et al,2008). Coca-Cola Company has operating segments on continental basis involving Eurasia and Africa, Europe, Latin America, North America and the pacific areas. This strategy is clearly a geographical approach in terms of market segmentation by Coca-Cola which is influenced by the fact that these different geographical areas will have diverse preferences and wants (Coca-Cola annual report 2009). Coca-Cola market segmentation strategies regarding diverse consumers base starts with a process of understanding consumer trends within the multicultural marketplace and then developing depth and breath communications which is based on that knowledge. The Coca-Cola Company has a diversity business development team which serves the purpose of providing diverse consumers with the right beverage portfolio. In 2009, the diversity business development team worked closely with the multicultural marketing team to develop marketing strategies as well as integrating multicultural elements into general market programmes for greater reach (Coca-Cola annual report 2009). The diversity business development team during this period also identified significant opportunities in emerging markets including Asian and disabled consumers. The Asian consumers were subsequently integrated into the existing framework of communications. Coca- colas multicultural consumer marketing team develops and carries out relevant marketing plans targeted at multicultural consumers while working closely with brand and customer teams as well as the bottling system. Coca-Cola North America had their multicultural consumer marketing team refocused on African-American marketing as well as expanded its reach to Hispanic consumers (Coca-Cola annual report 2009). The company is now in the process of implementing a long term strategy targeted at consumer markets on the basis of ethnicity in the United States. Coca-Cola in North Americas operating segment reported in 2009 positive results in its works with its bottling partners to create price and package strategies that will ultimately strengthen their financial results, provide value for customers and provide consumers with choices that meet their needs. This strategy is apparently based on behavioural variables which puts price and preferences of the consumers into consideration Coca-Cola Company introduced the coke zero brand in response to consumer health concerns regarding excess calorie intake (Coca-Cola annual report 2009). The product did well in the market and in 2009, the company made sales on the product on an excess of 600 million cases globally. Currently there are over 800 low and no- calorie beverages in the Coca-Cola portfolio (Coca-Cola annual report 2009). In 2008, the company and foundation spent around 9million dollars to support active, healthy lifestyle programmes. These strategies by Coca-Cola are geared towards effective market segmentation of the target population on behavioural and psychographic basis putting into account the health choices and lifestyle of the consumers. In order for Coca-Cola to meet the diverse and ever changing beverage needs of its consumers worldwide, the company has intensified efforts to add more value for customers in its portfolio of beverages ranging from added benefits of vitamins and minerals to calorie reductions, new ingredients, sweeteners and taste depending on the preferences and wants of the consumers concerned (Coca-Cola annual report 2009). Coca-Cola also has another segmentation strategy which entails different strategies for developing and developed markets. The companys main strategy for the developed markets like the United States is to maximize value and profit which can be achieved by delivering more value to consumers so that they will continue their patronage of the companys products at a premium price. In this regard, Coca-Cola are growing the core beverages-trademark namely: coke, sprite, fanta, powerade and improving their benefits and value to the customers through adding vitamins and nutrients to reduced or no calorie options(Coca-Cola annual report 2009). In developing markets Coca-Cola devised a strategy of making the products affordable to the consumers; in Brazil the company offers consumers 26 package options for brand Coca-Cola at different brand points to meet the needs of an economically diverse consumer base (Coca-Cola annual report 2009). In 1963, the product tab was launched and was specifically targeted at the female consumers but subsequently the company in order to broaden its customer base by appealing to the men folk as well as the entire family had to introduce diet coke to achieve the above mentioned objectives. In 1983, Coca-Cola introduced the caffeine- free versions of Coca-Cola, diet coke and tab which were specifically targeted at health conscious consumers. Coca-Cola also introduced the minute maid soda which was positioned to attract a market segment that prefers fruit juice as well as health and nutrition conscious consumers (Mochmen and Maze,1998). The Coca-Cola Company today through its market segmentation strategies offers a diverse portfolio of products to identified market segments based on different consumer preferences for flavours, calories and caffeine content effectively which continues to add to their success story globally (Lamb et al, 2008). Equity investment Coca Cola Company has over time been making equity investment in selected bottling companies with the intention of maximising companys strength and efficiency in its systems, production, distribution, and marketing capabilities around the world. The level of investment generally depends on the bottlers capital structure and its available resources at the time of investment. Coca cola Company in some instances finds it necessary to acquire a controlling interest. Such controlling interest allows coca cola Company to compensate for limited local resources and enables it to focus on bottlers sales and marketing programs. Equity investment also assists in the development of bottlers business and information systems and the establishment of appropriate capital structures. One of examples of coca cola equity investment is that of Coca Cola Enterprise Inc. (C.C.E) In 2009, Coca Cola Companys ownership in Coca Cola Enterprise Inc.-bottling company, was 34%. Coca cola Enterprise Inc. is the worlds bottler company of trade mark beverages. The sales of concentrates, syrups, mineral waters, juices, sweeteners and finished products by coca cola Company to C.C.E were approximately 6.6 billion by the year end 2009. The Coca Cola Enterprise Inc. estimates its market beverage products to retailers which include a portion of 46 states of USA, Columbia district of USA, Virgin Islands, Caribbean islands, Canada, Great Britain, Continental France, Netherlands, Luxembourg, Belgium and Monaco. Therefore Coca Companys investment strategy in CCE was to take advantage of this vast market for it to sell concentrates, syrups and different coca cola product brands through C.C.E (Coca cola annual report,2009). Branding Coca cola has many kinds brands sold worldwide. In developing a company brand, coca cola conducts product and packaging research to establish brand positioning, develop precise consumer communication and solicit consumer feedback. The Coca-Cola brand development strategy emphasizes on price, preference, and persuasive penetration (Annual report, 2009) The Coca Cola Company main brand products are Coca cola classic, diet coke and coca cola zero whereas the main branding strategies at Coca Cola Company include but not limited to Joint brand strategy, brand diversification strategy, personal branding strategy, and packaging/redesigning strategy (Annual report, 2009) Joint brand strategy involves a situation in which two different brands are linked to form joint promotion, as a consequence one product may sell the other examples in early 1990s Bacardirum and Coke cola brand were jointly marketed together. Coca cola, the common known brand was used to market Barcadirum, the new product on the market. The benefits of this strategy is that if the first brand name gives a certain quality signal, then the second brand quality signal is believed to be as powerful as the first one, hence attracting more buyers. (Akshadf and Ruekert, 1994) Brand portfolio/diversification strategy: Coca Cola Company continues to diversify its portfolio and growing sales with new and acquired brands. The some of the diversified brands are vitamin-enhanced water energy brand, and its star water brand Glaceau. The powerade and Nestiea iced tea brand products, a joint venture of Coca Cola Company with Nestle. The importance of this strategy is that multiple brands allow the company to offset cokes gradual decline with newer, more appropriate brands while removing future potential rivals through acquisition. The strategy also allows coca cola to maintain relatively large market share irrespective of how market changes (VanAnken and Derick Daye, 2007) Personal branding strategy refers to a set of human characteristics as associated with a brand. Users view it as a key way to differentiate a brand in a product category as a central driver of consumer preference and usage that can be used to market a brand across cultures. In coca cola company personal traits associated with coca cola are Cooling, all-American, and real. These three personal traits differentiate coca cola from its competitors. Besides these traits, Coca Cola Company uses slogans, graphic designs, color schemes and trademarks. As a result of personal branding, different categories of people from different denomination find themselves attracted to the brand hence increasing its demand (Aaker, 1997). Packaging/redesigning strategy: Coca Cola Company keeps on redesigning its packaging and visual identity systems. One of examples is its newly identity visual system for its flagship brand introduced in 2008 and contour aluminum bottle initially commercialized in 2005. The nonalcoholic beverage in this new aluminum bottle attracted many buyers especially in 2005 Olympic Games in Beijing-China. (Butler, 2009) Packaging redesigning also continues making coca cola brand a new product in the face of consumers. The most crucial comparative advantage is that the company has over time built a network bottling partners, wholesalers and distributers spread over in many parts of world. These act as marketing agents of coca cola company products worldwide. Bottling partners pray two major roles, Firstly they act as consumers of the concentrates and syrup which they use in manufacture of coca cola products and later sell these products locally or in foreign market, secondary they act as marketer of company brands. (Annual report,2009) The Coca Cola Company has a unique network of bottling partners, distributers, wholesalers and joint ventures spread all over the world which act as channels through which the company promotes and markets its brands. Coca Cola as a result of operating in partnership or in cooperation with foreign companies, it enjoys economies of scale such as cheap labor, land and transport costs. Transport costs are reduced due to the fact its brands are brought closer to customers through a network of bottling partners, wholesalers and distributers. The coca cola companys leading brands with high level of acceptance, a worldwide network of bottlers and distributers of companys products, sophisticated marketing capabilities and talented group of dedicated associates are unique companys achievements overtime compared to other multi-national organizations. (3970 Words)

Richard Wagner :: Biography, Composer

(1813-1883)  German composer. His childhood was divided between Dresden and Leipzig, where he had first composition lessons; his teacher refused payment because of his talent. His first opera, Die Feen (1834), was followed by Der Liebesverbot (1836); the premiere performance was so unprepared that the event was a fiasco, and he henceforth determined not to settle for modest productions. The success of Rienzi (1840) led him to be more adventurous in The Flying Dutchman (1843), and even more so in Tannhà ¤user (1845). Caught up in the political turmoil of 1848, he was forced to flee Dresden for Zurich. During this enforced vacation, he wrote influential essays, asserting (following G. W. F. Hegel) that music had reached a limit after Ludwig van Beethoven, and that the "artwork of the future" would unite music and theater in a Gesamtkunstwerk ("total artwork"). In 1850 he saw Lohengrin produced. He had begun his most ambitious work, The Ring of the Nibelung, a four-opera cycle. The need for larg e-scale unity brought him to the concept of the leitmotiv. He ceased work on the Ring's third opera, Siegfried, in the throes of an adulterous love with Mathilde Wesendonk, and wrote an opera of forbidden love, Tristan und Isolde (1859), which also seemed to break the bonds of tonality. He published the Ring librettos in 1863, asking if some German prince would support his artistic dreams, and Ludwig II of Bavaria responded. Shortly thereafter, Cosima Liszt von Bà ¼low became the mother of the first of his children; they marriedin 1870, after his own wife's death.

Gender Identity Essay

There are many factors that can determine gender identity. There is continuous research comparing the affect of both biology and environment on gender identity. Gender identity is almost always chromosomal sex although that isn’t enough to rule out the affect of environment. Intersexuals are rare individuals who posses the typical external genitalia while possessing ambiguous sexual organs of the other sex. There are also hermaphrodites who possess both testicular and ovarian tissue. These two factors that determine gender identity are caused by hormonal factors in prenatal development. Hermaphrodites usually assume the gender identity of the sex assignment at birth. A sex assignment is the process of determining the sex of a child at birth. Intersexualism has given scientists a chance to compare environment and biology. Intersexualism means a person possesses a whole, either male or female reproductive organs. They also possess internal or external tissue of the other sex. Congenital Adrenal Hyperplasia is a form of intersexualism in which a genetic female has internal female sexual structures but masculinized external genitals. Androgen-insensitivity syndrome is a form of intersexualism in which a genetic male is prenatally insensitive to androgens such that his genitals are not normally masculinized. Dominican Republic Syndrome is a form intersexualism in which a genetic enzyme disorder prevents testosterone from masculinizing the external genitalia. CAH is caused by exposure to androgens which are produced naturally through adrenal or mothers may have received synthetic androgens to prevent miscarriage in women who have a family history of miscarriages. Research has been done on CAH and results have shown that girls with CAH act more like a boy. They are more interested in masculine toys such as trucks while girls without are more interested in playing with dolls. Girls with CAH show more aggression in play and tend to have more male friends while girls without CAH play with other girls. There are many kinds of androgen-insensitivity syndrome. One involves a male having a sensitivity to prenatal androgen due to a mutated gene. At birth, their genitals are feminized and can even include a small vagina. This insensitivity causes male internal reproductive organs to remain undevelo ped. Girls can have partial androgen-insensitivity syndrome or complete androgen-insensitivity syndrome. Girls with CAIS develop typical genital external organs but their internal reproductive organs to  not function properly. Girls with PAIS are usually raised as boys but sometimes as girls. Research results show that women with PAIS have no difference in gender identity in comparison to women without although they are born with external masculinized genitalia. Three things that have effected the gender identity of my own are very simple and generic. Of course, I have external male genitalia which in turn makes the perception I have of myself lean more towards being a man. I was raised by mom and only my mom so being the man of the house was always being presented to me because I was also an only child. This masculinized my attitude overall and gave me an alpha male self-esteem at an early age. I played a lot of sports which exposed me to aggressive play and taught me how to play hard. One of my reasons is backed by biology and the other two are backed by environment. This doesn’t mean that environment has a larger affect on gender identity but it is the direction I chose to go when analyzing my own factors of determining my gender identity. In conclusion, there is still no real answer when the question is asked: nature or nurture? Gender identity is largely influenced by biology and prenatal androgens but parenting and encouraging by a primary caregiver can influence gender identity greatly. Many factors can determine gender identity and prenatal conditions can cause internal and external differences in genitalia which will affect both sex assignment and gender identity.

Bone dissection Essay

The skeletal system is made up of cartilage and bone. Both bone and cartilage are connective tissues, that is, they are composed of cells in a matrix with intracellular fibers. Just imagine connective tissue as a gelatin salad with grapes and coconut. The grapes would represent cells, the gelatin the support material for matrix, and the pieces of coconut the intracellular fibers. By changing the amounts of each ingredient and adding extra substances, we can produce a material that is very hard like bone and can withstand weight or softer like cartilage which can be used as a cushioning material. In this exercise, we will examine a fresh raw chicken bone to study bone structure. Materials Note: To complete both experiments, you will need two raw chicken bones. Each experiment requires a separate bone. Fresh chicken leg bone Knife Procedure 1. Carefully remove the skin and muscles from the bone as you do this, note the way that muscles are attached.. 2. Split the bone lengthwise. 3. Examine the bone and locate the following structures: a. Tendon – Examine the attachment of the muscles to bone. In most cases, the long ropelike attachment is a tendon and is composed of dense regular connective tissue. b. Periosteum This thin membrane covers the outside of the bone. c. Articular cartilage Note this thin layer of cartilage covering the epiphysis. d. Marrow cavity This hollow cavity in the diaphysis of the bone is lines with a thin membrane called the endosteum. e. Spongy bone This type of bone is located in the ends or epiphyses of the bone and appears to be open with small spicules or bars. f. Compact bone Makes up the shaft or diaphysis of the bone. Questions 1. How does spongy bone differ from compact bone? What differences did you see in the appearance of the spongy bone and compact bone? What color was the spongy bone? 2. How does cartilage differ from bone? How did each one feel when pierced with the knife? 3. How did the periosteum and endosteum differ in thickness? 4. Was the bone marrow yellow, red, green or blue? 5. What type of cartilage makes up the articular cartilage? 6. How did the articular cartilage differ in appearance from the spongy bone? 7. What color was the tendon? What substance gives it strength? 8. How did the raw bone differ in appearance from the baked bone in the other experiment? Note: Chicken may be contaminated with Salmonella. Wear gloves when possible during handling and wash hands thoroughly at the conclusion of your work!! Note: There are questions that will tell me if you did the dissection as I asked. If you miss these questions, you will receive no credit for the dissection.

Humor in Lysistrata and She Stoops to Conquer Still Funny Today

Humor in Lysistrata and She Stoops to Conquer Still Funny Today Aristophanes classical Greek play Lysistrata and Oliver Goldsmiths 18th century British play She Stoops to Conquer, both contain various types of humor. The humor found in these plays was certainly enjoyed by the audiences of the time. However, it is certainly true that much of this humor is still enjoyed today.Advertising We will write a custom essay sample on Humor in Lysistrata and She Stoops to Conquer: Still Funny Today specifically for you for only $16.05 $11/page Learn More For contemporary audiences yet delight in the satire of Lysistrata, the farcical comedy of manners in which the themes of national war and peace, and yes, even war and peace between the sexes, all receive humorous treatment. Next, She Stoops to Conquer is a comedy of manners, where irony prevails amid frequent misunderstandings. Set in the environs of that prevailing polite society, the characters try very hard to preserve the amenities and civility, but frequently fail, as their t rue actions become known. First, in Lysistrata, there is much levity in the degree to which the men are made to appear foolish, and to be rather easily manipulated by their women. Further, constant sexual innuendos abound. There is humorous interplay between the choruses of old men and women. Clearly, the language is very earthy and bawdy. For example, in Part 12, an exchange between several chorus members goes thusly: The woman threatens, â€Å"Suppose I let fly a good kick at you?† Whereupon, the old man rejoins with, â€Å"I should see your thing then.† Then, the woman, older herself as well, has the last word with stating, â€Å"You would see that, for all my age, it is very well plucked.† (Aristophanes 753) Further, a primary component of the costuming was an enormous phallus, constructed from leather. And all the men persistently maintain large penile erections. In addition, theres sexual referencing throughout the play. Then, there are incongruous and rid iculous situations as well. A definite slapstick element is present as women run after old men using their spindles as weapons.Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Then, too, even the dialogue between Lysistrata and the commissioner debating the futility of war is mildly funny. (Aristophanes 782) In addition, note how Aristophanes blends the slapstick scene of the women chasing of old men with weapons like weaving spindles and the intellectual humor of the commissioners attempt to argue with Lysistratas exposition of the incompetence of the mens pursuit of the war. The culmination comes when the warriors return from the Peloponesian Wars, all with gigantic erections. Their women tease them further by showing them a nude female servant, which only makes the men feel more desperate. However, the women will not allow their men sexual satisfaction, until all Athenians a nd Spartans declare a truce. In the second play, She Stoops to Conquer, the elitist Charles Marlow is a study in contradiction. A snob by nature, he does actually seek out servants and maids rather than females from the upper classes. The main premise of the play is that he is en route to meeting up with a family friend, and is â€Å"pranked† on the way, which actually ends up with a variety of misunderstandings. There is humor in these events, such as culture clashes and identity confusion. Also hilarious are the secretive love entanglements surrounding himself and the other male protagonist. He even has a slightly humorous way of insulting a young lady, claiming, â€Å" Goodness ! What a quantity of superfluous silk hast thou got about thee, girl! (Goldsmith 41) Then, on his journey, he becomes lost, and levity ensues when he and his companion are told, Why, gentlemen, if you know neither the road you are going, nor where you are, nor the road you came, the first thing I h ave to inform you is, that - you have lost your way. (Goldsmith 55) This is definitely understated humor.Advertising We will write a custom essay sample on Humor in Lysistrata and She Stoops to Conquer: Still Funny Today specifically for you for only $16.05 $11/page Learn More Finally, another example that will provoke a chuckle is the scene between Tony and Hastings. Hastings asks eagerly, where has Tony left the ladies. Tony them replies, by way of a riddle, â€Å"Left them? Why, where should I leave them, but where I found them? (Goldsmith 176) In summary, these are but a few of the scenes and references from these two plays that may be as funny today, as they were at the time of the original productions. It is definitely true that although humor evolves through time, some elements of levity remain both timeless and universal. Aristophanes, Lysistrata, edited by Jeffrey Henderson, The Focus Classical Library, 1992. She Stoops to Conquer. Encyclopà ¦d ia Britannica. Encyclopà ¦dia Britannica Online. Encyclopà ¦dia Britannica, 2011. Web. https://www.britannica.com/topic/She-Stoops-to-Conquer.

Free Essays on James Chadwick

SIR JAMES CHADWICK (1891 –1974) James Chadwick was born in Cheshire, England, on October 20, 1891. James is the son of John Joseph Chadwick and Anne Mary Knowles. He attended Manchester High School prior to entering Manchester University in 1908. Strangely, while enrolling in the University of Manchester, Chadwick who intended to major in mathematics accidentally found himself in the physics line. Too shy to admit his mistake, he stayed in line. Good thing he made that mistake because he eventually receives the Nobel Prize in Physics in 1935. He graduated from the Honors School of Physics in 1911 and spent the next two years under Professor (later Lord) Rutherford in the Physical Laboratory in Manchester, where he worked on various radioactivity problems, gaining his M.Sc. degree in 1913. That same year he was awarded the 1851 Exhibition Scholarship and proceeded to Berlin to work in the Physikalisch Technische Reichsanstalt at Charlottenburg under Professor Hans Geiger. During World War I, he was interned in the Zivilgefangenenlager, Ruhleben. After the war, in 1919, he returned to England to accept the Wollaston Studentship at Gonville and Caius College, Cambridge, and to resume work under Rutherford, who in the meantime had moved to the Cavendish Laboratory, Cambridge. Rutherford had succeeded that year in disintegrating atoms by bombarding nitrogen with alpha particles, with the emission of a proton. This was the first artificial nuclear transformation. In Cambridge, Chadwick joined Rutherford in accomplishing the transmutation of other light elements by bombardment with alpha particles, and in making studies of the properties and structure of atomic nuclei. He was elected Fellow of Gonville and Caius College (1921-1935) and became Assistant Director of Research in the Cavendish Laboratory (1923). In 1927 he was elected a Fellow of the Royal Society. In 1932, Chadwick made a fundamental discovery in the domain of nuc... Free Essays on James Chadwick Free Essays on James Chadwick SIR JAMES CHADWICK (1891 –1974) James Chadwick was born in Cheshire, England, on October 20, 1891. James is the son of John Joseph Chadwick and Anne Mary Knowles. He attended Manchester High School prior to entering Manchester University in 1908. Strangely, while enrolling in the University of Manchester, Chadwick who intended to major in mathematics accidentally found himself in the physics line. Too shy to admit his mistake, he stayed in line. Good thing he made that mistake because he eventually receives the Nobel Prize in Physics in 1935. He graduated from the Honors School of Physics in 1911 and spent the next two years under Professor (later Lord) Rutherford in the Physical Laboratory in Manchester, where he worked on various radioactivity problems, gaining his M.Sc. degree in 1913. That same year he was awarded the 1851 Exhibition Scholarship and proceeded to Berlin to work in the Physikalisch Technische Reichsanstalt at Charlottenburg under Professor Hans Geiger. During World War I, he was interned in the Zivilgefangenenlager, Ruhleben. After the war, in 1919, he returned to England to accept the Wollaston Studentship at Gonville and Caius College, Cambridge, and to resume work under Rutherford, who in the meantime had moved to the Cavendish Laboratory, Cambridge. Rutherford had succeeded that year in disintegrating atoms by bombarding nitrogen with alpha particles, with the emission of a proton. This was the first artificial nuclear transformation. In Cambridge, Chadwick joined Rutherford in accomplishing the transmutation of other light elements by bombardment with alpha particles, and in making studies of the properties and structure of atomic nuclei. He was elected Fellow of Gonville and Caius College (1921-1935) and became Assistant Director of Research in the Cavendish Laboratory (1923). In 1927 he was elected a Fellow of the Royal Society. In 1932, Chadwick made a fundamental discovery in the domain of nuc...

Analysis of the theory of recruitment practices in SMEs

Analysis of the theory of recruitment practices in SMEs The focus of this essay is to use observations from an ethnography study conducted in a small Chinese restaurant in the city of Bradford in carrying out an analysis of the theory of recruitment practices in small and medium – sized enterprises (SME’s). It will begin with a brief description of the study and the organization involved with details of all that was observed during the period of the period of the study. The results will thereafter be linked with theories relating to recruitment practices in SME’s drawing from a wide range of academic literature and a conclusion will be drawn based on what has been found and the overall implication with regard to knowledge in the field. It was a cold Thursday afternoon at the end of a seemingly endless array of lectures and tutorials. I decided to visit a Chinese restaurant in the Bradford city center for a taste of oriental cuisine and particularly make some observation on how small businesses operate in this environ ment. On arrival at the restaurant, a relatively cozy setting existed which created a sense of warmth and relaxation; exactly what I needed. I was greeted warmly by a female waitress who appeared to be Chinese although I’m aware she could be from anywhere in that region. There were quite a number of customers in the restaurant at that moment mostly busy with one meal or the other. Being a buffet, there was a lot of moving around with people getting up to take their meals from the service sections. I took a sit in a nice corner, place the order for my drinks and decided to look around for a while before my meal. The aesthetics of the restaurant was quite impressive with the walls painted in a combination of orange and brown, the lighting just right for the atmosphere, tables of various sizes depending on the number of guests and the right amount of decorations on the walls. How can I forget the soft music playing in the background? Even though I couldn’t understand a wo rd of what was being sung as it was in Chinese, the melody was just right. The nationalities of the guests appeared to be all encompassing. There were six middle-aged Caucasian males, two elderly females with a toddler, tow male Asians, a black female couple and three other young black female guests already seated in the restaurant. Three female Chinese waitresses were on hand to attend to guest needs and there was a male waiter at the bar who was in charge of the drinks. The kitchen staff that came out every now and again to replenish the stock of food was also of Chinese origin. This set me wondering on what criteria was required for employment in this restaurant. During the period of my observation, more guests came into the restaurant which comprised of two young female Caucasians, two adult female Pakistanis, one male Pakistani and a group of twelve made up of eleven males and one female all appearing to be from the same workplace as they were all dressed as having come for a f ormal lunch or to celebrate a successful business deal.

Nursing research Essay Example | Topics and Well Written Essays - 250 words - 7

Nursing research - Essay Example On the other hand, components of a research study involve  logical flow since one step leads to the other step as a researcher builds on the  previous  step to progress with research. In effect, careful planning of the study will ensure that the researcher addressed expected limitations effectively, which eliminates the possibility of unexpected variables affecting the direction of research. It is common knowledge that study designs are plans that indicate the process of collecting data, the research subjects, and the process of data analysis in order to answer the research questions. In line with this, researchers should select data collection instruments carefully and ensure that the instruments passed the reliability and validity tests in order to ensure that the results were beneficial to the nursing practice. In order to establish the validity and reliability of the instruments of research, it is important to carry out reliability and validity tests. During the tests, a reliable research instrument will produce the expected results from a research study while an unreliable tool will not produce the expected results. In effect, the instrument will not be valid, and a researcher should find other tools that will be reliable and

Mc Donalds Essay Example | Topics and Well Written Essays - 500 words

Mc Donalds - Essay Example ing out of the 1990s, the company had gained an ugly reputation for having ‘single-handedly’ led the nation to its current dangerous levels of obesity (Branch, 1997). Reviled for its unhealthy food products and questioned about its quality, the numerous appeals the company made to try to appease the public were solidly rejected. However, McDonalds seems to be making a strong come-back based upon its new campaign focused on intelligent and healthy choices as revealed on their website. McDonald’s current marketing campaign makes constant appeals to the intellect and to healthy living. Rather than using the obvious color ploys of yesteryear’s designs, the McDonalds website (http://www.mcdonalds.com) offers rich tones of color that introduce sophistication and complication to the simpler red and yellows of the chain’s early years. However, bright colors are still used on the kids’ pages reserved for very young children, still learning how to use the mouse and keyboard. This is in keeping with psychological and developmental studies that suggest very young children are more attracted to simple, bright color schemes (Ratner, 1989). The site is also very sophisticated in its use of technology, providing combinations of fully integrated streaming media, flash game pages and easy and accessible xhtml pages. These impressions are backed up with the content of the site in which consumers are made to feel as if everything they want to know is ava ilable on the site, education is stressed through the emphasis placed on Hamburger University and children’s activities are geared to teach as well as provide entertainment while still supposedly revealing to children (who likely can’t read yet) that this site is an advertisement. In addition to these appeals to the consumer’s presumed intellect, and perhaps more importantly to its own success, the company is also making tremendous appeals to the public’s need for healthier food choices. Their biggest push

Comparing the 1962 Version of The Manchurian Candidate with the 2004 Essay

Comparing the 1962 Version of The Manchurian Candidate with the 2004 version - Essay Example The movie-making industry is inseparable from the political and historical conditions, in which it operates. Even fantastic movies and horrors cannot escape the dramatic influence of historical and political realities. The Manchurian Candidate was first created in 1962. Featuring Frank Sinatra, the movie was a compound product of multiple historical, social, and technical influences. The fear of Communism, the rapid spread of McCarthyism, and the Cold War altogether contributed to the development of a sophisticated vision of war, which, taking place thousands of miles from the American continent, profoundly alters the American political landscape. On the social background, an evolutionary nature of a social role a woman plays in the society is evident. At first, in the version of 1962 year, the main character was a manipulative woman, but there was no essential political influence of this heroine. In the version of 2004 year, this character becomes a Senator. Therefore, it is clearly seen that social factor has contributed greatly to the social accents set in the new version of the film. Moreover, there is a lack of sensual transfer of intimate relations between the main characters. Thus, for example, Lansbury’s character kissing Shaw inspires the audience and creates a romantic atmosphere. In the modern version there is no such kind of a romantic aura between the characters. Political Differences-The concept of â€Å"fear† is integrative for both films. Two great powerful machines that are consuming contemporaries are presented with the same powerful manner: in the first version of the film there is an atmosphere of fear in the face of communism and in the second film the characters are afraid of being absorbed by a powerful corporate machine. Therefore, it is evident that historical events and periods of films’ creation influenced the main conceptual framework of both film versions. The influential and powerful factor of fear in the face of communism (in 1962 version) was substituted by another fear factor in the version of 2004. Another political factor that is rather controversial in the modern version is the way assassination is represented. A great emphasis is made on a â€Å"programmed nature† of assassinator’s mind. At this point we can see an intricate interconnection between political and technological factors. This i nterpretation of assassination is justified in the modern version as it is strongly backed up by the modern technological developments. Moreover, another explanation is provided. The matter of natural/unnatural changes of human behavior is explained in terms of technological advancements or as a result of mental disorders. This director’s intention can be interpreted in the following way: whether modern technologies are able to re-program human mind or not, the latter would be either way perverted by his own psycho. The Manchurian Candidate (1962) is probably one of the brightest and memorable products of the American moviemaking industry. Featuring Frank Sinatra, The Manchurian Candidate is a movie, where â€Å"the stepson of a presidential candidate turns out to have been a prisoner of war who underwent interrogation at the hands of Chinese communists† (Delgado 23). The soldier is brainwashed and programmed to assassin a Presidential Candidate.

Question answer Assignment Example | Topics and Well Written Essays - 500 words

Question answer - Assignment Example This, to market observers, is an aggressive strategy that has led them to court over intellectual property with Apple. Samsung pivots and launches its products quickly with each product offering different features. It studies the market needs and pushes products that are successful while killing the failures. It has differentiated itself from Apple by developing phones with larger screens, impressive features, listening to consumer demands and successful marketing. Nestle is another example of a company that regards the USA as a foreign market. Being a global organization, Nestle adopts competitive strategies when entering into new markets. Most of its products are dairy-based and for this reason, it first undertakes direct investment in the dairy and other food businesses. In terms of sales, Nestle usually attempts to maintain low risk and low growth; this ensures that its growth is steady thereby maintaining the confidence of stakeholders. In the USA, a developed market, Nestle gains economies of scale through the aforementioned strategy; foreign direct investment. This investment is directed into big companies handling both dairy and food-related products. Another strategy that is effective is entering into partnerships with large companies. The most notable partnership is the one with Coca-Cola, which enable Nestle to benefit from the worldwide bottling system of Coca-Cola. Licensing despite being a solid foreign market entry strategy it has its own risks and downsides. Licensing refers to an agreement that involves the selling of rights to the licensee to reproduce intellectual property of the licensor. First, if the licensee firm is competitive and rapidly growing it may develop into a future competitor to the licensor firm. Another risk that should be taken into consideration is the misuse of the trademarks by the licensee firm, which often leads to the violation of the licensing agreement. The licensor

Life Words Essay Example | Topics and Well Written Essays - 750 words

Life Words - Essay Example In a sense, people create their own realities which are objective as far as the self is concerned. Given the argument that there is no single reality, it is then quite unreasonable for the society to adopt a universal principle – as in the case of beauty. Yet no matter what the argument is, the question would always go back to the importance of beauty itself in the society. Perhaps, it is rooted to the fact that it is in man’s instinct to dwell into pleasure – and the concept of beauty itself draws pleasure. But then again, whose pleasure has to be satisfied? Is it the person possessing the attribute or the one perceiving it from the outside? Perhaps, it works both ways such that what actually gives delight to a person possessing the attribute is being recognized by the other as beautiful. The one who is looking finds beauty desirable while the one who possess beauty wants to be desired. This is how the society works. Unfortunately, someone would always follow so meone else’s standard – and this standard becomes the society’s reality. Nonetheless, if the society would adopt the belief exemplified by the old adage, given that its meaning has been justified by the idea of varying realities, then people would take delight of their own self rather than of the perceptions of others towards them. If this happens, standards set by the society will be broken as people will be beautiful in their own ways. Having established the essence of the phrase, it is now worthwhile to set the argument on why it should be adopted. First, the concept of beauty – at least, in the modern times – is not necessarily a product of shared cultural beliefs and perceptions but of mass media. In today’s society, the concept of beauty is largely influenced by the mass media which dictate people’s standards that are readily accepted without giving a second thought. The media becomes the standard such that it identifies those w ho are blessed with beauty and those who are not. It is actually absurd that it tends to contradict even the nature of humans itself. Products that promise flawless skin, for instance, came only after people are born with genetically acquired freckles – something which is not supposed to be a big deal as it is natural. But then again, just because these products emerge in the market, freckled individuals, are now consider not beautiful. Needless to say, while people struggle to meet the so-called requirements of being beautiful, the big industry makes profits. The second argument is that the notion of beauty being portrayed seems to encompass only the physical attributes of a person. As such, beauty has become superficial. To a large extent, it degrades the essence of being human. Physical appearance is something that people are born with; hence, it does not reflect anything about them – it is merely a product of nature. It is the character and the abilities that refle ct the kind of person someone is. More than anything, a person who aims to be desirable should prove that he or she is more than just a pretty face. While the society remains to be blinded by superficial standards, the physical appearance does not define a person. In relation to the previous argument, another issue is that the concept of beauty leads to false assumptions. Ideally, someone who possesses beauty is assumed to be good in whatever ways. Yet this issue has been settled that physical appearan

Comparing the 1962 Version of The Manchurian Candidate with the 2004 Essay

Comparing the 1962 Version of The Manchurian Candidate with the 2004 version - Essay Example The movie-making industry is inseparable from the political and historical conditions, in which it operates. Even fantastic movies and horrors cannot escape the dramatic influence of historical and political realities. The Manchurian Candidate was first created in 1962. Featuring Frank Sinatra, the movie was a compound product of multiple historical, social, and technical influences. The fear of Communism, the rapid spread of McCarthyism, and the Cold War altogether contributed to the development of a sophisticated vision of war, which, taking place thousands of miles from the American continent, profoundly alters the American political landscape. On the social background, an evolutionary nature of a social role a woman plays in the society is evident. At first, in the version of 1962 year, the main character was a manipulative woman, but there was no essential political influence of this heroine. In the version of 2004 year, this character becomes a Senator. Therefore, it is clearly seen that social factor has contributed greatly to the social accents set in the new version of the film. Moreover, there is a lack of sensual transfer of intimate relations between the main characters. Thus, for example, Lansbury’s character kissing Shaw inspires the audience and creates a romantic atmosphere. In the modern version there is no such kind of a romantic aura between the characters. Political Differences-The concept of â€Å"fear† is integrative for both films. Two great powerful machines that are consuming contemporaries are presented with the same powerful manner: in the first version of the film there is an atmosphere of fear in the face of communism and in the second film the characters are afraid of being absorbed by a powerful corporate machine. Therefore, it is evident that historical events and periods of films’ creation influenced the main conceptual framework of both film versions. The influential and powerful factor of fear in the face of communism (in 1962 version) was substituted by another fear factor in the version of 2004. Another political factor that is rather controversial in the modern version is the way assassination is represented. A great emphasis is made on a â€Å"programmed nature† of assassinator’s mind. At this point we can see an intricate interconnection between political and technological factors. This i nterpretation of assassination is justified in the modern version as it is strongly backed up by the modern technological developments. Moreover, another explanation is provided. The matter of natural/unnatural changes of human behavior is explained in terms of technological advancements or as a result of mental disorders. This director’s intention can be interpreted in the following way: whether modern technologies are able to re-program human mind or not, the latter would be either way perverted by his own psycho. The Manchurian Candidate (1962) is probably one of the brightest and memorable products of the American moviemaking industry. Featuring Frank Sinatra, The Manchurian Candidate is a movie, where â€Å"the stepson of a presidential candidate turns out to have been a prisoner of war who underwent interrogation at the hands of Chinese communists† (Delgado 23). The soldier is brainwashed and programmed to assassin a Presidential Candidate.

Life Words Essay Example | Topics and Well Written Essays - 750 words

Life Words - Essay Example In a sense, people create their own realities which are objective as far as the self is concerned. Given the argument that there is no single reality, it is then quite unreasonable for the society to adopt a universal principle – as in the case of beauty. Yet no matter what the argument is, the question would always go back to the importance of beauty itself in the society. Perhaps, it is rooted to the fact that it is in man’s instinct to dwell into pleasure – and the concept of beauty itself draws pleasure. But then again, whose pleasure has to be satisfied? Is it the person possessing the attribute or the one perceiving it from the outside? Perhaps, it works both ways such that what actually gives delight to a person possessing the attribute is being recognized by the other as beautiful. The one who is looking finds beauty desirable while the one who possess beauty wants to be desired. This is how the society works. Unfortunately, someone would always follow so meone else’s standard – and this standard becomes the society’s reality. Nonetheless, if the society would adopt the belief exemplified by the old adage, given that its meaning has been justified by the idea of varying realities, then people would take delight of their own self rather than of the perceptions of others towards them. If this happens, standards set by the society will be broken as people will be beautiful in their own ways. Having established the essence of the phrase, it is now worthwhile to set the argument on why it should be adopted. First, the concept of beauty – at least, in the modern times – is not necessarily a product of shared cultural beliefs and perceptions but of mass media. In today’s society, the concept of beauty is largely influenced by the mass media which dictate people’s standards that are readily accepted without giving a second thought. The media becomes the standard such that it identifies those w ho are blessed with beauty and those who are not. It is actually absurd that it tends to contradict even the nature of humans itself. Products that promise flawless skin, for instance, came only after people are born with genetically acquired freckles – something which is not supposed to be a big deal as it is natural. But then again, just because these products emerge in the market, freckled individuals, are now consider not beautiful. Needless to say, while people struggle to meet the so-called requirements of being beautiful, the big industry makes profits. The second argument is that the notion of beauty being portrayed seems to encompass only the physical attributes of a person. As such, beauty has become superficial. To a large extent, it degrades the essence of being human. Physical appearance is something that people are born with; hence, it does not reflect anything about them – it is merely a product of nature. It is the character and the abilities that refle ct the kind of person someone is. More than anything, a person who aims to be desirable should prove that he or she is more than just a pretty face. While the society remains to be blinded by superficial standards, the physical appearance does not define a person. In relation to the previous argument, another issue is that the concept of beauty leads to false assumptions. Ideally, someone who possesses beauty is assumed to be good in whatever ways. Yet this issue has been settled that physical appearan

Internet security Essay Example for Free

Internet security Essay These websites are MySpace and Facebook which are all popular for the users because they are social network group. When people give information about them self online, they make it easier for hackers to find people offline. So people should think carefully about who they give out their address to, what their phone number is or which school / job they go to. What potential security issues could this access cause? The potential security issue caused are that they can see people details which may include their full name, date of birth, address and even their bank account. When hackers steal information about the person they often target steal money of that person. For example if the hacker gets enough details about the person, the hacker may be able to apply for credit card or a loan the name of the owner. After the hackers have taken off with the money, this could result to the person left with bill and bad credit rating. Another example is, a person is a planning a party and post details on his MySpace page which includes his address. On the day, a stranger shows up uninvited, gatecrashes the party and destroys his house. This could happen when person gives full details about themselves online. Which law is in place in the UK to enforce how personal data is used? The current UK legislation covering data held about living individual people is the data protection 1998. This Act is a law designed protect people privacy so that data cannot be misuse. Organisations that stores personal data must take by certain rules: They must protect the data from unauthorised access. -they must not pass on the data to other organisations without the individuals permission. The data they hold must be accurate and up to date, and must not be held for longer than needed. What must a site like www. hsbc. co. uk do to comply with this law? HSBC must comply with the law data person act 1998 such as they keep personal details secure, in all circumstances. This means that organisations cannot use the data people give to them and used it for themselves. For e. g. a member of HSBC send an email to them. The company cannot use email but replying to person who bellowing to. By what methods could a hacker infiltrate a commercial web site like www.hsbc. co. uk? Hacker can infiltrate HSBC website by using other people user name as they have their information. Hacker can send key locker to users by email which is a program that tracks what users do on their computer. E. g. when users log into their HSBC website account this will automatically transfers to the hackers computer with all bank details of the users. How can websites minimise security risks to their users and data? Before Companies design websites they have to make sure that their computers system is install security software. Which prevent hackers accessing the pc network so that they cannot steal peoples data such as credit cards. Firewall: Helps to keep computer more secure. It restricts information that comes to company pc, from other pc users by network. This will give company pc more control over data on their pc and providing a line of defence against hackers or unwanted software that try to connect to companies pc by network and stealing data. The company should use a strong password on their network so that hackers cannot easily guess the password. The companies need use encrypted which is a way of making data unreadable to expect the receiver. What can users do to minimise security risks when online? Users should use software protections before going online to prevent attacks from hackers or unwanted viruses which could result the PC stop responding. Antivirus: Is a software helps protect users against viruses. Anti virus scan hidden viruses in an email messenger or web page which could damage the computer system. Anti virus helps disable the virus and prevent it from damaging users computer. So that users can surf the website safely without worrying about fraud or being attack by viruses or other threats. Spyware: Is software that hides itself somewhere on pc users collecting information about users and what they do on the internet. Users can remove spyware by installing software like Adware that will scan users pc can remove the unwanted spyware. Firewall: Is software that prevents unauthorised come into users network. So that cannot steal people privacy. Unit 21: Website Production and Management Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our AS and A Level Computer Science section. Download this essay Print Save Not the one?

The Web Browser Comparison Computer Science Essay

The Web Browser Comparison Computer Science Essay In this assignment, I am going to discuss about the comparison between web browsers. First, what is a web browser exactly. Actually it is a software application for retrieving, presenting and traversing information resources on the World Wide Web. Not only that, it can be also defined as an application software or program designed to enable users to access, retrieve and view documents and other resources on the Internet. Internet has enormous of information. We can find out any information in internet. By going to the internet, we require web browser to show us the information such as text, image, video, sound and graphic. Web browser would arrange the information well and present to user in an orderly manner. Browsers are primarily planned to use the World Wide Web, however they can also be used to access information provided by web servers in private networks or files in file systems. The major web browsers are Google Chrome, Firefox, Internet Explorer, Opera, and Safari History In 1991, the first web browser was released by Sir Tim Berners-Lee. It was named WorldWideWeb and was later renamed to Nexus to avoid confusion with www system. It was the first graphical web browser and WYSIWTG HTML editor. In 1993, browser software was further revolutionized by Marc Andreessen and with the release of Mosaic (later Netscape), It is the worlds first popular browser which made the World Wide Web system easy to use and more accessible to the typical person. The introduction of Mosaic became one of the first graphical web browsers which led to an explosion in web use. Andreessen who the leader of the Mosaic team at NCSA has soon started his own company, named Netscape, and released the Mosaic-influenced Netscape Navigator in 1994, which rapidly became the worlds most common browser, accounting for 90% of all web use at its peak. In 1995, Microsoft responded the release of Navigator with its own browser, called Internet Explorer. It is heavily influenced by Mosaic, initiating the industrys first browser war. Then, Internet Explorer gained dominance in the web browser market; Internet Explorer usage share peaked at over 95% by 2002. Opera debuted in 1996 Although it has never did widespread use, having less than 2% browser usage share as of February 2012 according to Net Applications. Its Opera-mini version focused on the fast-growing mobile phone web browser market, being preinstalled on over 40 million phones. It is also obtainable on several other embedded systems, as well as Nintendos Wii video game console. In 1998, Netscape start the open source Mozilla project to develop the next generation of Communicator. That browser would sooner or later evolve into Firefox, which developed a respectable following while still in the beta stage of development. As of August 2011, Firefox has a 28% usage share. Apples Safari had its first beta release in January 2003 Apple joins the scene with the release of Safari. It introduces a solid layout engine called Webkit which has been adopted into many mobile devices including Google and Nokia phones. In 2006, Internet Explorer 7 is released after five years of IE 6, adopting some features from its open source competition such as tabbed browsing and anti-phishing protection. The most recent major applicant to the browser market is Chrome. Google launches its own web browser in 2008. Chromes take-up has increased significantly year on year, by doubling its usage share from 8% to 16% by August 2011. In December 2011, Chrome overhauled Internet Explorer 8 as the most widely used web browser. Objective The objective of this research is to determine the advantage within web browsers. Nowadays, there are countless of web browser software application is available to every one of online users. The most major web browsers are Google Chrome, Firefox, and Internet Explorer. As it has too much of web browsers is available, I only choose to discuss about the 3 major web browsers which I mention above. There are many factors affect users to determine which of the browsers they choose use. Among those factors, I have chosen 5 of them to discuss. First is Feature. A web browser should offer useful, convenient features that make surfing the web easier and faster. For example, a browser should provide tabbed browsing, an integrated search engine and customizable toolbar. For a more humanize web experience, the browser should also provide the ability to save bookmarks, set parental controls and create RSS (Rich Site Summary) feeds. Generally speaking, the more features an internet browser provide s, the better. The second is Security. While online security measures have come a long way since the beginning of the internet, the web is still widespread with security risks to hack our electronic data. Security features like privacy settings, pop-up blocker and antispyware enable security on internet and help keep private information such as passwords secure. The third factor is Speed and Compatibility. Web browsers should load fast and be well-suited with all major operating systems. A top internet browser will load between pages within only a few seconds. Fourth factor is Ease of Use. The best internet browsers are those that have a smooth balance between features and ease of use. While features on a web browser are important, they become valueless if a browsers interface hinders your capability to use them. The last factor is Help and Support. Although some internet browsers are open source and therefore not enhanced with dedicated technical support, I still considered the qua lity of support options available. When it comes to internet browsers, available support can come in many forms, from FAQs to tutorials, email support to a product manual. Comparison of Web Browsers This chart shown that the first rating web browser is Google Chrome, followed by Mozilla Firefox, Internet Explorer, Opera, Safari. There must be factors why these web browsers could get this rating. Feature Set Google Chrome The latest version of Chrome is packed with highly convenient features, including tabbed browsing, synchronization, and privacy functions. By using personal Google account, Chrome can sync your bookmarks, browser preferences and extensions. Therefore, those things will available on any computer once you sign in. This is advantageous because it allows you to easily access your own add-ons and preferences without counting on what computer you are using. Chromes tabbed browsing, tabbed browsing is the capability to speedily switch between a number of open webpages within one Web browser window by clicking on tabs. Tabs appear in the browser window when more than one webpage is opened. By clicking on a tab the user switches that page up front for quick viewing. Tabbed browsing is extremely useful when you are reading a webpage and would like to click a link without losing your current page. After reading the link you can close the tab or just go back to the previous page, keeping both pages available. Tabbed browsing eradicates the need to frequently reload pages or use the back button. Chrome also provides a feature which is privacy browsing. The browser provide incognito mode, which doesnt track your browsing as you surf internet. Once you enter with incognito mode, it also deletes cookies and passwords from that session. You can open in normal mode and in incognito mode in a browser simultaneously. Another innovative feature that came out by Google is task manager. Google takes from traditional operating systems and put on to internet browsing. You can open the online task manager and observer how much computer memory are running by each websites and applications. Not only that, Google Chrome also got automatic updates, RSS feeds and a password manager. The browser does not offer any parental controls and probably wont in future versions as Google has said that there are other ways to monitor internet use, and there are already numerous third-party applications that exist for monitoring. Mozilla Firefox Just like many other major web browsers, Mozilla Firefox has synchronization feature, tabbed browsing which allowing you to quickly switch between webpages in a single window. The find-on-page is a function that allows you to find a word or phrase on a certain webpage without difficulty. Firefox sets the feature right on the bottom of the browser so you dont have to handle the pop-up window. The internet browser also has a voice interaction add-on. The feature allows you to browse the internet with voice commands. Firefox is an ideal browser for college students and other persons who do research online. Mozilla has designed a virtual sticky note which is a feature exclusive to Firefox. You can add your own notes to particular webpages and access them through the toolbar. You can also access your saved bookmarks, archived browsing history and pinned apps. The pin as app tab feature lets you to save commonly visited websites like Facebook or your web-based email and drag an icon on the toolbar. That way, you can easily visit them without opening a new tab. The browsers innovative Smart Location Bar will adapt to your use and preferences. This convenient tool makes it easy to return to websites you previously visited, even if you do not remember the exact URL. It also supports you find sites based on titles and content. Firefox also consist pop-up blocker, password manager as well as parental controls. Not only that, it also have the feature that is drag-and-drop functionality, which offer you to drag text or a link from anyplace on a web page and put it directly into your search bar. Internet Explorer Internet Explorer has offers several features to improve browsing. The browser uses tabs and when you open a new one, it suggests links based on your previous browsing history. The browser also has a box for both searching and website addresses as well as full combination with Windows 7. For instance, you can make what the browser calls a jump list which is the list of your most frequently visited websites pinned to your taskbar. In the same way, you can select an individual tab and drag it to your toolbar. There are four different categories of add-ons provided by Internet Explorer: security, time savers, browsers and entertainment. You will find a number of downloads in each category, each with a description. Major are free, but some you will have to purchase. However, internet browser does not have spell check and integrated download manager, therefore downloads will appear in a pop-up window. And different to some of the other internet browsers we studied, Internet Explorer is not open-source. Open source means the software is made and maintained by a network of users. The coding is made available to everyone, and volunteer software programmers are encouraged to improve it. Security Google Chrome Chrome is made to keep you harmless and more secure on the web with built-in malware and phishing protection. Chrome also has auto-updates feature to confirm you have all the latest security fixes, and more. When you navigate to a website suspected of phishing or containing malware, the internet browser displays a warning. The browser also has auto-updates to make sure your security features stay current without any action on your part, and it applies the sandboxing method. Sandboxing is software that helps block malware and isolates what happens in one tab from affecting the others, so once you close a tab, that process is absolutely ended. Sandboxing is an effective method for stopping malware from installing itself on your computer and monitoring your online activities. Mozilla Firefox Firefox has integrated private browsing. You can simply enable and disable the private mode. Furthermore, different from other browser privacy modes, there is no visible icon on the interface when in private mode. Mozilla Firefox protects against viruses, malware, spyware and phishing sites as well as pop-ups. Automatic updates are also available, so your browser is always up-to-date on the latest security fixes. You also can modify your security settings and control the level of security placed on sites and customize settings for cookies, downloads, passwords and add-ons. An additional impressive security feature the internet browser owns is the one-click site info. You can simply click on the site in the address bar to view important safety information. You can simply delete your personal information, including history, cookies, passwords and web-form entries with the click of a button. Remove all traces of visited website is also available. Internet Explorer One thing Internet Explorer has but many competing browsers lack of is parental controls. You can control the content that access by kids and use the integrated reporting tools to control their activity. For privacy, like normal, the Internet Explorer also provides private browsing. You can surf the web without the browser having a history, cookies or temporary internet files. The internet browser also does a good job of against in spyware, viruses and phishing schemes. A cross site scripting filter is applied to prevent attacks from duplicitous websites that trying to get personal and financial information. Internet Explorer also uses sandboxing which is a security technique in which all the browser tabs function as independent processes. This can avoids happen crashed tab that can taking down the entire browser. Speed Compatibility Google Chrome Google Chrome is abnormally fast. In fact, this internet browser is the fastest of all major browsers. During Chrome timed trials, Chrome initialized for the first time within seconds, as it did the same during the following times we launched the web browser. Navigation time is extraordinarily fast as well. Google has made the Chrome very well-suited with the internet. Chrome was especially designed for quickly and efficiently loads display and conduct with the enormous array of applications on the web. Mozilla Firefox Firefox has always been recognizing as fast internet browser. It beats most of the other web browsers. Firefox has no problem quickly navigating from page to page and yet provides a fluid web browsing experience from start to finish and boasts compatibility across the web. Furthermore, Firefox is fully well-appointed to multi-touch gestures. Internet Explorer Internet Explorers speed is highly competitive. It is not the fastest internet browser we look over, but initiate the application and navigating between pages took less than five seconds. Internet Explorer does not exist any compatibility problem, as the browser supports all current and developing web standards. Ease of Use Google Chrome Most internet browsers are built for function over form, but Google Chrome is a web browser that do well in both. The layout is clean, intuitive and tidy, and Chrome able to achieve a level of simplicity which other internet browsers lack of. Its features are undoubtedly designed for efficiency and ease of use. Moreover, the browser lets you to conveniently create shortcuts to web applications you frequently use, which you can placed on your desktop for quick and easy access. When the browser has multiple tabs open, it would become smaller as more are open. Mozilla Firefox Quite similar to the other top-rated internet browsers, Firefox is well organized and intuitive. The browser has an interface that easy to use and stocked with the essentials. Firefox features are great and useful, yet simple and available. Firefox has numerous extra features that advance improve usability. A fully integrated spell-checker lets users to work directly on the web and still have spell check. One more great utility is an automatic session restore. When Firefox reopens, you can proceed where you left off, even if the browsers have closed unexpectedly or by accident. Session restore can even return text that you were writing in an email and also download in progress. The browser interface integrates perfectly with Firefox download manager. Download manager offers an ability to pause the download and then continuous where you left off. This resume function is even accessible after a system restart. Internet Explorer Likely to our other top-notch internet browsers, this one is clean and easy to use. Basic web navigation is intuitive, and the browsers navigation controls are simplified. There is one thing special about Internet Explorer which is Notification Bar. Instead of dialog boxes opening in separate windows, all notification messages are merged in the Notification Bar, located at the very bottom of the window. You do not have to act on the notifications straightaway, they remain in the bar until you take action. Help Support Google Chrome Google Chrome has an in-depth help center that offers support in all sorts of categories. A lot of resources are provided by help center to help new users started, and advanced users fully customize their browsing experience. Help forum is there provided by Google where users can post issues and interacts with other users as well as giving useful feedback for other users who experiencing same issues. Mozilla Firefox As usual, a lot of useful online documentation, including FAQs, a knowledgebase and a tutorial is provided by Mozilla. The knowledgebase is searchable and consist of standard help. Not only that, there is also personalized help which in the form of live chat with the Firefox community. Direct support via email is also available. Internet Explorer Internet Explorer has the best help and support while reviewing internet browsers. On its website, you would find in-depth documentation, tutorials and FAQs. You can simply search the online resources by keyword. Internet Explorer is also one of the only internet browsers that is enhanced with direct technical support. Personal assistance via email and telephone are provided by Microsoft. Analysis and Critical Comments Browsers Factors Google Chrome Mozilla Firefox Internet Explorer Feature Set Tabbed Browsing Add-ons Integrated Search Engine Save Tabs Customization Options Customization Options Bookmarks RSS Feeds Zoom Find-On Page Function Password Manager Auto fill Automatic Updates Synchronize Spell Check Seamless Download Manager Open-Source Development Parental Controls Mouse Gestures Voice Interaction X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Security Pop-up Blocker Clear Data Anti-Spyware Anti-Virus Anti-Phishing Private Mode X X X X X X X X X X X X X X X X X X Help and Support Online Knowledgebase User Manual/User Guide User Forums FAQs Tutorials Email Support Telephone Support X X X X X X X X X X X X X X X X X X Compatibility Windows 8 Windows 7 Windows Vista Windows XP Mac OS X X X X X X X X X X X X X X Speed Initial Startup Time Average Startup Time Navigation Time 4 6.3 4.3 4.3 6.3 4 4.4 5.7 4.5 Conclusion In my conclusion, there is always some difference between these several browsers. However, each browser has strengths and weaknesses. There is hardly to find a perfect and seamless web browser. Google Chrome, Mozilla Firefox and Internet Explorer all have its good and bad. Most of us here are preferred using Google Chrome, it is because, compare to Firefox 4 and IE9, it was unquestionably the fastest browser. Though Chrome is now leading the web browser, IE and Firefox also have strengthened its performance and offering new features that benefit and contribute to users. For the long term, we could not claim a strong victor here as all three major browsers provide a solid browsing experience with few downsides. Things are heating up in the browser world.

Classical Theorists Essay example -- Sociology, Feminist Theory, Gende

The dominant voice in sociology is white, heterosexual and male. This is certainly true of the â€Å"Classical† theorists and forefathers Georg Simmel and Max Weber. Over the years Sociology has recognized different voices in the tradition, opening the doors for feminist theory and theorists such as Candace West, Don H. Zimmerman, Judith Butler, Patricia Hill Collins, Dorothy E. Smith, and Raewyn Connell. These sociologists attempt to offer a different standpoint from the dominant one, a standpoint that can find some of its roots in the works of the sociological forefathers. West and Zimmerman’s Doing Gender was a seminal sociological work. The authors asserted, â€Å"the essential male and female natures are an achieved status of objective fact, they provide the rationale for the differing fates of women and men† (Kivisto 2011: 319). Max Weber’s views on status compliment this idea. Weber states â€Å"a status group can exist only to the extent that others accord its member prestige or degrading, which removes them from the rest of social actors and establishes the necessary social distance† (Coser 1977: 229). West and Zimmerman go on to discuss the difference between sex, sex category, and gender. They also concentrate on gender, submitting that instead of an essential part of our nature it is an act we portray daily (Kivisto 2011). West and Zimmerman take on gender was revolutionary but at its very foundation is the idea of status in American society. Generally, gender difference has been used to subjugate the female sex category. Georg Simmel also dealt with status in his essay on Fashion. He discussed the lower class acquiring material items to mimic higher classes. Similarly, West and Zimmerman discussed gender displays a... ...2011). Many jobs that are considered masculine make more money, such as businessman and pro football players. While teachers, nurses, and cleaning ladies traditionally female positions barely make a enough to survive. It says a lot about what gender we value in society. Arguing for a living wage from a feminist stand point, would highlight the contradictory act of teaching one thing and practicing another. The feminist perspective might point out that feminine and masculine are social constructions. This ideal would equalize the sex category female and male (Kivisto 2011). Making â€Å"female† activities as valuable as male activities. They would accept knowledge from all groups. Use a variety of standpoints to make decisions about wages (Kivisto 2011). Try to dismantle the gendered hierarchal structure of the university and disavow â€Å"masculine† and â€Å"Feminine†.

Plato Essay -- essays research papers

Today many people regard Plato as the first genuine political philosopher and Aristotle as the first political scientist. They were both great thinkers in regards to, in part with Socrates, being the foundation of the great western philosophers. Plato and Aristotle each had ideas in how to proceed with improving the society in which they were part of during their existence. It is necessary therefore to analyze their different theoretical approaches regarding their philosophical perspectives, such as ethics and psychology. This paper however will mainly concentrate on Aristotle’s views on friendship and how it impacts today’s society. The main objective in Plato’s philosophy is a creation of a perfect society. He constructs a foundation for a utopian society in his book â€Å"The Republic†. The purpose of his thought process was to cleanse his society of the woes he felt plagued it and construct a new one. Plato lived during the Peloponnesian War, which consequently lead to the end of the Athenian democracy. He had eyewitness account of his mentor’s (Socrates) trial and execution. Bitter and angered by the political corruption that gripped the Athenian democratic government, he disengaged from participating in politics. He strongly felt that neither a moral individual nor a state that is rational could be established in a democratic environment. Plato felt that the common man wasn’t intelligent or capable of dealing with concepts that influence the state such as economics, policy of foreign affairs and other relative matters. He viewed political incumbents in Athens government as being elected for matters that were irrelevant to main factors that affected the state. Another danger was that excessive liberty for the people of the democratic society could potentially lead to anarchy. In Plato’s perfect society, he forged ahead to eliminate the disease (pluralism of f riendship) that plagued the human character and society (Class Notes). Essentially, Plato wanted to establish the perfect form of society, linked by one single entity. Aristotle, unlike Plato, was not focused or concerned about the idea of a perfect society, instead he wanted to improve upon the one that he was part of during his existence. Rather than develop a framework for a society that is perfect, he suggested that society should, in it self, strive to utilize the best system it can attain. He f... ...l truth. Aristotle was more concerned with citizenship and institutional politics. They both had developed ideas and concepts to improve society as a whole. Aristotle and Plato have had a tremendous impact on political scientists of today. In Aristotle case, he was responsible for developing various democratic ideas. Even in modern democracies like our own Aristotle’s ideas hold true. When we vote in the election of the ruler of our country we, theoretically, are voting for the single most â€Å"excellent† citizen of our nation. That is we are voting for that citizen who can do the best job of working toward our common interest. The citizen of a state who has the greatest ability to work towards the salvation of the constitution has a great gift that can benefit all citizens. It only makes sense to allow that particular individual to lead the rest of the citizens in working towards the common interests of the state. In conclusion, these men were great thinkers. Their opinions on society and its function were quite different, but they both had the same concern, to build a better way of life for their societies they in lived in and for the societies that would come to be in the future.