Business concept, where you discuss the industry, your business Essay

Business concept, where you discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success of a business plan - Essay Example It’s either by driving through trucks or by sailing in the huge vessels; they have hence figured out efficient and unique ways to deliver products. The market for yachts transportation is a niche market with a division of 25% volume by smaller boats/yachts which are less than 80ft and 30% for the super yacht which is estimated to be greater than 80 ft. The main segment that our company renders services to includes the private yacht owners, yacht builders, brokers and the charter companies looking out for expansion. ‘In 2005-2008, boats became a status symbol. In 2009-2010, they became a part of the market that has been lost’ (Mallet Victor, Demand for more sustainable boats and equipment grows).However the current recession has paced down the business but the demand has not died. Companies are expanding their business offering delivery to new destinations with guaranteed security of yachts. Business Structure: Our Company maintains the equilibrium between responsibility and team work. It possesses a linear structure where staff is involved in both decision making and other responsibilities. Services: Aim of the business is to transport private yachts from ports in Northern Europe and the Mediterranean to the ports of Caribbean and vice versa. Customers will be able to book their yachts transporting order online. The destinations we work at, include the glorious Palma (Mallorca), Olbia (Italy), Toulan (France), ST.Thomas (US Virgin Islands), free ports Bahamas and Martinique in the Caribbean. These places are known as the magnet for cruising yachts because they are the most brilliant coasts on earth with a passive atmosphere and beautiful surroundings. In most parts of the Mediterranean, the sailing season extends from the end of March to November. And the season at Caribbean lasts from November till June. Thus the schedule follow up shows that yachts will be carried from Europe to Caribbean in the autumn months and from Caribbean to

What is European Security Essay Example | Topics and Well Written Essays - 5000 words

What is European Security - Essay Example One of the most important difficulties when trying to develop effective security schemes has been the identification of the conditions under which these schemes will operate; another issue in regard to the above initiative is the understanding of the needs that these schemes will serve. Current paper focuses on the examination of the various aspects of European Security; it has been proved that the concept of security can refer to a variety of issues aiming to address different needs. These needs are identified in the literature presented in the sections that follow. It is revealed that the identification of the characteristics and the role of the European Security is related with the environment – mostly political and social – in which this concept is developed. In this context, European Security has been found to be related with specific factors, like the following ones: a) the practices adopted by other similar Frameworks, for example the US Security Framework, and organizations, like the NATO, b) the rules of international authorities, especially those referring to the defense of a state’s rights and existence, c) the political systems in countries across the European Union; these political systems can strongly affect the form and the eleme nts of the European Security Framework at the level that the rules included in this framework may not be fully accepted by a specific member state and d) the cultural and other conflicts that are developed in European Union; usually, these conflicts are expected to be handled using the rules included in the European Security Framework; however, in many cases the above Framework has been ignored – referring especially to the cases that US or NATO military forces has entered a country in Europe aiming to define the terms under which the regional conflicts will be ended. The above fact, which is strongly emphasized in the literature, indicates the failure of the European Security

Strategies Undertaken By Coca Cola Marketing Essay

Strategies Undertaken By Coca Cola Marketing Essay This report involves a brief description of strategic and comparative advantage. It also involves different kinds of strategies under taken by Coca Cola Company that have led it to be one of worlds market leaders compared to other multi-national companies. The strategic and comparative bases of advantage discussed based. The item that shall be looked is coca cola marketing strategy that has been developed for years and based on situations. The marketing strategy shall involve advertising, market segmentation, Equity investment and Branding. Though these strategies seem to be common in other companies either local or international, Coca-Cola Company implements them in a special way. Consumer market fit: There is a third fit relationship that occurs, fit between consumer and market. This involves the needs and behaviors of consumers under certain market conditions such as specific price points. This relationship between consumer drives and market forces often has direct effect on brand choice. For example a brand might be considered as a good choice to fulfill a particular need or behavior at a particular price that the consumer is prepared to pay, while another brand might not be considered as a good choice for specific combination of need, behavior and price point. The company sets strategies so that it can outperform rivals and it can only do that by establishing a difference in delivering great value to customers or by creating comparable values at a lower cost or do both. Delivering greater value allows a company to charge a high average unit prices and efficiency results into lower average unit costs. All differences between companies in cost or price is derived from hundreds sets of activities required to create, produce, sell and deliver their products or services such as calling on customers, assembling final products and training employees (Porter, 1996) Comparative basis of advantage Deardorff, A. (2003, p. 6) defined Comparative Advantage as the relative cheapness of a good or service in a country that enables that country to export it. More precisely, a country has a comparative advantage in the good whose price in the absence of trade (autarky), relative to other goods in the same country, is lower than the relative price of that same good on world markets. Ricardian Model states that countries have comparative advantage in goods whose labor cost, relative to other goods in the same country, is lower than the relative labor cost of that good abroad. Therefore countries are said to have comparative advantage in a good if its labor requirements are relative to the labor requirement abroad. Ricardian model outlines two theoretical implications of Comparative Advantage and these are: firstly if countries are permitted to trade freely then they are undistorted markets and competitive, they will export the good or goods in which they have comparative advantage and import those in which they have comparative disadvantage, secondly under the same conditions, all countries will gain from trade, in the sense that those individuals who gain from trade within each country will gain enough that they could potentially fully compensate those individuals who lose, within the same country, and still remain better off than in autarky(Deardolff,2003). Business overview Coca-Cola is the largest manufacturer, distributor and marketer of concentrated syrup which is used for the production of non-alcoholic beverages. The company has a span of operations covering over 200 countries since its inception in 1886. It has an annual net income of 6.8 billion and employs the services of around 92,400 associates throughout its operations worldwide (Coca-Cola annual report, 2009). Advertising Advertising can be defined as as any paid form of non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor (Kotler et al, 2008 p.737). Advertising is a practical way of informing and persuasion as well as a means of stimulating response from a target audience. The response could be perceptual where the consumer develops, believes or views about the product or it could be behavioural where the consumer purchases the product or increases his purchases of the product in question (Kotler et al, 2008). Advertising is a process which gives information to the public about the product. It is persuasive, controlled, and identifiable as well as influences the target audience. The basic objective of advertising is to increase sales volume and profit. We shall look at several types of advertising which runs hand in hand with the advertising objectives. Informative advertising appears at the early stages of a particular product and is meant to develop the primary demand of the customers. Persuasive advertising is applicable at the competitive stage where a selective demand is built for a particular category of product (Kummer and Mittar, 2008). Comparison advertising is used to establish the superiority of a particular brand through the use of evaluation with one or more other brands in the product line. Reminder advertising is used to refresh the memory of the consumer regarding messages, ideas etc of a particular product. Reinforcement advertising is used to assure the current buyers that they made the right choice regarding their decision to buy the product. The advertising objective should not be arbitrary but should be developed after a thorough evaluation of the current market situation (Kummer and Mittar, 2008). Coca Cola advertising Advertising is a major element of the promotion mix. Personal selling, sales promotion, publicity and advertising are the four elements of the promotion mix. Advertising has been thought of as the best method of promotion because it stimulates sales, creates demand and reaches customer quickly and effectively (Kummer and Mittar, 2008). Coca-Cola has over the years consolidated its leadership position as the worlds most famous and largest beverage company with huge investments in advertising targeted at its existing and potential consumers worldwide. Coca-Cola works in partnership with leading advertising agencies and market research institutes the world over to develop effective advertising campaigns that conforms to current trends in information technology like the use of internet based mediums like face book and twitter to connect with technology loving target audience (Coca-Cola annual report, 2009). The successful advertising strategies used by Coca-Cola over the years in their operations shall be analysed.( Wieden and Kennedy,1996 ) an advertising agency that worked in partnership with Coca-Cola for the 1996 summer Olympics in Atlanta Georgia came up with four main advertising strategies designed for Coca-Cola for the summer games namely: a home based strategy, a fan based strategy, a global growth strategy and the Olympic torch relay. The home based strategy used by coke was primarily as a result of the fact that Atlanta is the main headquarters of Coca-Cola and so people in Atlanta would readily identify with the brand since they are well familiar with it. Coca-Cola launched several advertisements for the games which include installing 70 new billboards, several street-pole banners and signs in 9 Marta stations (the citys public transportation system). Coca-Cola created a theme park known as the Coca-Cola Olympic city with countless different coke advertisements including a 165 feet coke bottle in the canter of the park (Wieden and Kennedy, 1996). The companys signature colour red was the main colour seen throughout the Coca-Cola Olympic city. Coca-Cola deviated from the traditional practice of using athletes for advertising for the games to focus instead on a fan-based strategy where commercials, print advertisements and posters where used to demonstrate the difference made to the outcome of the games by the enthusiasm of the fans. Coca-Cola used the games as a global growth strategy used to target the worldwide audience tuned in for the games. Coca-Cola also used one of the most efficient strategies for gaining exposure in advertising history which is the sponsoring of the 1996 Atlanta Olympic torch relay (Wieden and Kennedy, 1996). The impact of Coca-colas advertisements during the Olympics was so immense that people dubbed the event the Coca-Cola Olympics. The event served as a means for the company to effectively advertise its brand to a worldwide audience. In 2003, Coca-Cola used the marketing platform tagged real to enhance the image of the brand through the use of television advertisements. This particular advertising strategy was specifically targeted for the teenagers and young adults with resounding success. In the same year, the tropical sprite remix television advertisements which was intended to increase and reconnect the sprite trademark was also targeted at the young, urban consumer base (Coca-Cola annual report, 2003). In 2006, the make every drop count advertising in the United States was purposely designed to create awareness among consumers on the health benefits of Coca-colas beverage portfolio in a response to growing concerns by consumers regardless of age on health concerns like calorie intake and obesity. The coke side of life campaign which was the first ever integrated marketing campaign for trademark Coca-Cola was intended to signify the unifying role of Coca-Cola in daily life and has performed better than previous Coca-Cola advertisements and was launched in almost 100 markets in 2006 with great success. The happiness factory television commercial is part of this global campaign (Coca-Cola annual report, 2006). In 2009, Coca-Cola commenced the design for advertisement strategies to be used for the 2010 Fifa world cup campaign which included colourful television advertisements for the soccer fiesta in South Africa in 2010 as a means of uniting Coca-colas exuberance with the worldwide love of soccer thereby utilizing the soccer fiesta as a veritable means of connecting with consumers worldwide who have immense passion for the love of football (Coca-Cola annual report, 2009). Coca-Cola develops its advertising campaigns based on a communications strategy that uses means to end research to gain greater insight of current and potential customers and other factors like product attributes, keeping specific marketing goals in mind, taking into account competitive advertising and positioning as well gaining attention and interest by connecting with real needs(Reynolds and Olsen,2008) Market segmentation Market segmentation has been described as essential to marketing(Sheth 1967).Market segmentation implies the division of large heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs(Kotler et al, 2008 .p.410) There is no single way to segment a market. A marketer apparently has to try different segmentation variables alone or in combination in order to come up with how best to view the market. Markets could be segmented into either business markets or consumer markets. Consumer markets entail those markets that deal on products and services that are used directly by the consumers whereas business markets have to do with transfer of products and services from one point to the other. Market segmentation could be based on the following major variables: demographic, psychographic, behavioural, geographic etc. Demographic segmentation entails segmenting the market based on age, gender, income and education. Psychographic segmentation is based on personality, lifestyle and motives of the population involved. Geographic entails segmenting the market on the basis of regions, city or country. Behavioural involves segmenting the market on benefits sought, product usage, price sensibility or situations (Kotler et al, 2008). Coca cola market segmentation Coca Cola Company has been conquering markets worldwide overtime, through its network of Bottlers, distributers and whole sellers, and later joint ventures. The market network has grown to include most of the world territories and this market has been divided into market segments. Coca-Cola the worlds most famous and leading beverage company has been shown in their operations to vary the sweetness level of their product, its size as well as effervescence on local conditions and preferences which implies that the company employs the use of behavioural and geographical variables in their market segmentation strategies the world over (Hart et al,2008). Coca-Cola Company has operating segments on continental basis involving Eurasia and Africa, Europe, Latin America, North America and the pacific areas. This strategy is clearly a geographical approach in terms of market segmentation by Coca-Cola which is influenced by the fact that these different geographical areas will have diverse preferences and wants (Coca-Cola annual report 2009). Coca-Cola market segmentation strategies regarding diverse consumers base starts with a process of understanding consumer trends within the multicultural marketplace and then developing depth and breath communications which is based on that knowledge. The Coca-Cola Company has a diversity business development team which serves the purpose of providing diverse consumers with the right beverage portfolio. In 2009, the diversity business development team worked closely with the multicultural marketing team to develop marketing strategies as well as integrating multicultural elements into general market programmes for greater reach (Coca-Cola annual report 2009). The diversity business development team during this period also identified significant opportunities in emerging markets including Asian and disabled consumers. The Asian consumers were subsequently integrated into the existing framework of communications. Coca- colas multicultural consumer marketing team develops and carries out relevant marketing plans targeted at multicultural consumers while working closely with brand and customer teams as well as the bottling system. Coca-Cola North America had their multicultural consumer marketing team refocused on African-American marketing as well as expanded its reach to Hispanic consumers (Coca-Cola annual report 2009). The company is now in the process of implementing a long term strategy targeted at consumer markets on the basis of ethnicity in the United States. Coca-Cola in North Americas operating segment reported in 2009 positive results in its works with its bottling partners to create price and package strategies that will ultimately strengthen their financial results, provide value for customers and provide consumers with choices that meet their needs. This strategy is apparently based on behavioural variables which puts price and preferences of the consumers into consideration Coca-Cola Company introduced the coke zero brand in response to consumer health concerns regarding excess calorie intake (Coca-Cola annual report 2009). The product did well in the market and in 2009, the company made sales on the product on an excess of 600 million cases globally. Currently there are over 800 low and no- calorie beverages in the Coca-Cola portfolio (Coca-Cola annual report 2009). In 2008, the company and foundation spent around 9million dollars to support active, healthy lifestyle programmes. These strategies by Coca-Cola are geared towards effective market segmentation of the target population on behavioural and psychographic basis putting into account the health choices and lifestyle of the consumers. In order for Coca-Cola to meet the diverse and ever changing beverage needs of its consumers worldwide, the company has intensified efforts to add more value for customers in its portfolio of beverages ranging from added benefits of vitamins and minerals to calorie reductions, new ingredients, sweeteners and taste depending on the preferences and wants of the consumers concerned (Coca-Cola annual report 2009). Coca-Cola also has another segmentation strategy which entails different strategies for developing and developed markets. The companys main strategy for the developed markets like the United States is to maximize value and profit which can be achieved by delivering more value to consumers so that they will continue their patronage of the companys products at a premium price. In this regard, Coca-Cola are growing the core beverages-trademark namely: coke, sprite, fanta, powerade and improving their benefits and value to the customers through adding vitamins and nutrients to reduced or no calorie options(Coca-Cola annual report 2009). In developing markets Coca-Cola devised a strategy of making the products affordable to the consumers; in Brazil the company offers consumers 26 package options for brand Coca-Cola at different brand points to meet the needs of an economically diverse consumer base (Coca-Cola annual report 2009). In 1963, the product tab was launched and was specifically targeted at the female consumers but subsequently the company in order to broaden its customer base by appealing to the men folk as well as the entire family had to introduce diet coke to achieve the above mentioned objectives. In 1983, Coca-Cola introduced the caffeine- free versions of Coca-Cola, diet coke and tab which were specifically targeted at health conscious consumers. Coca-Cola also introduced the minute maid soda which was positioned to attract a market segment that prefers fruit juice as well as health and nutrition conscious consumers (Mochmen and Maze,1998). The Coca-Cola Company today through its market segmentation strategies offers a diverse portfolio of products to identified market segments based on different consumer preferences for flavours, calories and caffeine content effectively which continues to add to their success story globally (Lamb et al, 2008). Equity investment Coca Cola Company has over time been making equity investment in selected bottling companies with the intention of maximising companys strength and efficiency in its systems, production, distribution, and marketing capabilities around the world. The level of investment generally depends on the bottlers capital structure and its available resources at the time of investment. Coca cola Company in some instances finds it necessary to acquire a controlling interest. Such controlling interest allows coca cola Company to compensate for limited local resources and enables it to focus on bottlers sales and marketing programs. Equity investment also assists in the development of bottlers business and information systems and the establishment of appropriate capital structures. One of examples of coca cola equity investment is that of Coca Cola Enterprise Inc. (C.C.E) In 2009, Coca Cola Companys ownership in Coca Cola Enterprise Inc.-bottling company, was 34%. Coca cola Enterprise Inc. is the worlds bottler company of trade mark beverages. The sales of concentrates, syrups, mineral waters, juices, sweeteners and finished products by coca cola Company to C.C.E were approximately 6.6 billion by the year end 2009. The Coca Cola Enterprise Inc. estimates its market beverage products to retailers which include a portion of 46 states of USA, Columbia district of USA, Virgin Islands, Caribbean islands, Canada, Great Britain, Continental France, Netherlands, Luxembourg, Belgium and Monaco. Therefore Coca Companys investment strategy in CCE was to take advantage of this vast market for it to sell concentrates, syrups and different coca cola product brands through C.C.E (Coca cola annual report,2009). Branding Coca cola has many kinds brands sold worldwide. In developing a company brand, coca cola conducts product and packaging research to establish brand positioning, develop precise consumer communication and solicit consumer feedback. The Coca-Cola brand development strategy emphasizes on price, preference, and persuasive penetration (Annual report, 2009) The Coca Cola Company main brand products are Coca cola classic, diet coke and coca cola zero whereas the main branding strategies at Coca Cola Company include but not limited to Joint brand strategy, brand diversification strategy, personal branding strategy, and packaging/redesigning strategy (Annual report, 2009) Joint brand strategy involves a situation in which two different brands are linked to form joint promotion, as a consequence one product may sell the other examples in early 1990s Bacardirum and Coke cola brand were jointly marketed together. Coca cola, the common known brand was used to market Barcadirum, the new product on the market. The benefits of this strategy is that if the first brand name gives a certain quality signal, then the second brand quality signal is believed to be as powerful as the first one, hence attracting more buyers. (Akshadf and Ruekert, 1994) Brand portfolio/diversification strategy: Coca Cola Company continues to diversify its portfolio and growing sales with new and acquired brands. The some of the diversified brands are vitamin-enhanced water energy brand, and its star water brand Glaceau. The powerade and Nestiea iced tea brand products, a joint venture of Coca Cola Company with Nestle. The importance of this strategy is that multiple brands allow the company to offset cokes gradual decline with newer, more appropriate brands while removing future potential rivals through acquisition. The strategy also allows coca cola to maintain relatively large market share irrespective of how market changes (VanAnken and Derick Daye, 2007) Personal branding strategy refers to a set of human characteristics as associated with a brand. Users view it as a key way to differentiate a brand in a product category as a central driver of consumer preference and usage that can be used to market a brand across cultures. In coca cola company personal traits associated with coca cola are Cooling, all-American, and real. These three personal traits differentiate coca cola from its competitors. Besides these traits, Coca Cola Company uses slogans, graphic designs, color schemes and trademarks. As a result of personal branding, different categories of people from different denomination find themselves attracted to the brand hence increasing its demand (Aaker, 1997). Packaging/redesigning strategy: Coca Cola Company keeps on redesigning its packaging and visual identity systems. One of examples is its newly identity visual system for its flagship brand introduced in 2008 and contour aluminum bottle initially commercialized in 2005. The nonalcoholic beverage in this new aluminum bottle attracted many buyers especially in 2005 Olympic Games in Beijing-China. (Butler, 2009) Packaging redesigning also continues making coca cola brand a new product in the face of consumers. The most crucial comparative advantage is that the company has over time built a network bottling partners, wholesalers and distributers spread over in many parts of world. These act as marketing agents of coca cola company products worldwide. Bottling partners pray two major roles, Firstly they act as consumers of the concentrates and syrup which they use in manufacture of coca cola products and later sell these products locally or in foreign market, secondary they act as marketer of company brands. (Annual report,2009) The Coca Cola Company has a unique network of bottling partners, distributers, wholesalers and joint ventures spread all over the world which act as channels through which the company promotes and markets its brands. Coca Cola as a result of operating in partnership or in cooperation with foreign companies, it enjoys economies of scale such as cheap labor, land and transport costs. Transport costs are reduced due to the fact its brands are brought closer to customers through a network of bottling partners, wholesalers and distributers. The coca cola companys leading brands with high level of acceptance, a worldwide network of bottlers and distributers of companys products, sophisticated marketing capabilities and talented group of dedicated associates are unique companys achievements overtime compared to other multi-national organizations. (3970 Words)

Richard Wagner :: Biography, Composer

(1813-1883)  German composer. His childhood was divided between Dresden and Leipzig, where he had first composition lessons; his teacher refused payment because of his talent. His first opera, Die Feen (1834), was followed by Der Liebesverbot (1836); the premiere performance was so unprepared that the event was a fiasco, and he henceforth determined not to settle for modest productions. The success of Rienzi (1840) led him to be more adventurous in The Flying Dutchman (1843), and even more so in Tannhà ¤user (1845). Caught up in the political turmoil of 1848, he was forced to flee Dresden for Zurich. During this enforced vacation, he wrote influential essays, asserting (following G. W. F. Hegel) that music had reached a limit after Ludwig van Beethoven, and that the "artwork of the future" would unite music and theater in a Gesamtkunstwerk ("total artwork"). In 1850 he saw Lohengrin produced. He had begun his most ambitious work, The Ring of the Nibelung, a four-opera cycle. The need for larg e-scale unity brought him to the concept of the leitmotiv. He ceased work on the Ring's third opera, Siegfried, in the throes of an adulterous love with Mathilde Wesendonk, and wrote an opera of forbidden love, Tristan und Isolde (1859), which also seemed to break the bonds of tonality. He published the Ring librettos in 1863, asking if some German prince would support his artistic dreams, and Ludwig II of Bavaria responded. Shortly thereafter, Cosima Liszt von Bà ¼low became the mother of the first of his children; they marriedin 1870, after his own wife's death.

Gender Identity Essay

There are many factors that can determine gender identity. There is continuous research comparing the affect of both biology and environment on gender identity. Gender identity is almost always chromosomal sex although that isn’t enough to rule out the affect of environment. Intersexuals are rare individuals who posses the typical external genitalia while possessing ambiguous sexual organs of the other sex. There are also hermaphrodites who possess both testicular and ovarian tissue. These two factors that determine gender identity are caused by hormonal factors in prenatal development. Hermaphrodites usually assume the gender identity of the sex assignment at birth. A sex assignment is the process of determining the sex of a child at birth. Intersexualism has given scientists a chance to compare environment and biology. Intersexualism means a person possesses a whole, either male or female reproductive organs. They also possess internal or external tissue of the other sex. Congenital Adrenal Hyperplasia is a form of intersexualism in which a genetic female has internal female sexual structures but masculinized external genitals. Androgen-insensitivity syndrome is a form of intersexualism in which a genetic male is prenatally insensitive to androgens such that his genitals are not normally masculinized. Dominican Republic Syndrome is a form intersexualism in which a genetic enzyme disorder prevents testosterone from masculinizing the external genitalia. CAH is caused by exposure to androgens which are produced naturally through adrenal or mothers may have received synthetic androgens to prevent miscarriage in women who have a family history of miscarriages. Research has been done on CAH and results have shown that girls with CAH act more like a boy. They are more interested in masculine toys such as trucks while girls without are more interested in playing with dolls. Girls with CAH show more aggression in play and tend to have more male friends while girls without CAH play with other girls. There are many kinds of androgen-insensitivity syndrome. One involves a male having a sensitivity to prenatal androgen due to a mutated gene. At birth, their genitals are feminized and can even include a small vagina. This insensitivity causes male internal reproductive organs to remain undevelo ped. Girls can have partial androgen-insensitivity syndrome or complete androgen-insensitivity syndrome. Girls with CAIS develop typical genital external organs but their internal reproductive organs to  not function properly. Girls with PAIS are usually raised as boys but sometimes as girls. Research results show that women with PAIS have no difference in gender identity in comparison to women without although they are born with external masculinized genitalia. Three things that have effected the gender identity of my own are very simple and generic. Of course, I have external male genitalia which in turn makes the perception I have of myself lean more towards being a man. I was raised by mom and only my mom so being the man of the house was always being presented to me because I was also an only child. This masculinized my attitude overall and gave me an alpha male self-esteem at an early age. I played a lot of sports which exposed me to aggressive play and taught me how to play hard. One of my reasons is backed by biology and the other two are backed by environment. This doesn’t mean that environment has a larger affect on gender identity but it is the direction I chose to go when analyzing my own factors of determining my gender identity. In conclusion, there is still no real answer when the question is asked: nature or nurture? Gender identity is largely influenced by biology and prenatal androgens but parenting and encouraging by a primary caregiver can influence gender identity greatly. Many factors can determine gender identity and prenatal conditions can cause internal and external differences in genitalia which will affect both sex assignment and gender identity.

Bone dissection Essay

The skeletal system is made up of cartilage and bone. Both bone and cartilage are connective tissues, that is, they are composed of cells in a matrix with intracellular fibers. Just imagine connective tissue as a gelatin salad with grapes and coconut. The grapes would represent cells, the gelatin the support material for matrix, and the pieces of coconut the intracellular fibers. By changing the amounts of each ingredient and adding extra substances, we can produce a material that is very hard like bone and can withstand weight or softer like cartilage which can be used as a cushioning material. In this exercise, we will examine a fresh raw chicken bone to study bone structure. Materials Note: To complete both experiments, you will need two raw chicken bones. Each experiment requires a separate bone. Fresh chicken leg bone Knife Procedure 1. Carefully remove the skin and muscles from the bone as you do this, note the way that muscles are attached.. 2. Split the bone lengthwise. 3. Examine the bone and locate the following structures: a. Tendon – Examine the attachment of the muscles to bone. In most cases, the long ropelike attachment is a tendon and is composed of dense regular connective tissue. b. Periosteum This thin membrane covers the outside of the bone. c. Articular cartilage Note this thin layer of cartilage covering the epiphysis. d. Marrow cavity This hollow cavity in the diaphysis of the bone is lines with a thin membrane called the endosteum. e. Spongy bone This type of bone is located in the ends or epiphyses of the bone and appears to be open with small spicules or bars. f. Compact bone Makes up the shaft or diaphysis of the bone. Questions 1. How does spongy bone differ from compact bone? What differences did you see in the appearance of the spongy bone and compact bone? What color was the spongy bone? 2. How does cartilage differ from bone? How did each one feel when pierced with the knife? 3. How did the periosteum and endosteum differ in thickness? 4. Was the bone marrow yellow, red, green or blue? 5. What type of cartilage makes up the articular cartilage? 6. How did the articular cartilage differ in appearance from the spongy bone? 7. What color was the tendon? What substance gives it strength? 8. How did the raw bone differ in appearance from the baked bone in the other experiment? Note: Chicken may be contaminated with Salmonella. Wear gloves when possible during handling and wash hands thoroughly at the conclusion of your work!! Note: There are questions that will tell me if you did the dissection as I asked. If you miss these questions, you will receive no credit for the dissection.

Humor in Lysistrata and She Stoops to Conquer Still Funny Today

Humor in Lysistrata and She Stoops to Conquer Still Funny Today Aristophanes classical Greek play Lysistrata and Oliver Goldsmiths 18th century British play She Stoops to Conquer, both contain various types of humor. The humor found in these plays was certainly enjoyed by the audiences of the time. However, it is certainly true that much of this humor is still enjoyed today.Advertising We will write a custom essay sample on Humor in Lysistrata and She Stoops to Conquer: Still Funny Today specifically for you for only $16.05 $11/page Learn More For contemporary audiences yet delight in the satire of Lysistrata, the farcical comedy of manners in which the themes of national war and peace, and yes, even war and peace between the sexes, all receive humorous treatment. Next, She Stoops to Conquer is a comedy of manners, where irony prevails amid frequent misunderstandings. Set in the environs of that prevailing polite society, the characters try very hard to preserve the amenities and civility, but frequently fail, as their t rue actions become known. First, in Lysistrata, there is much levity in the degree to which the men are made to appear foolish, and to be rather easily manipulated by their women. Further, constant sexual innuendos abound. There is humorous interplay between the choruses of old men and women. Clearly, the language is very earthy and bawdy. For example, in Part 12, an exchange between several chorus members goes thusly: The woman threatens, â€Å"Suppose I let fly a good kick at you?† Whereupon, the old man rejoins with, â€Å"I should see your thing then.† Then, the woman, older herself as well, has the last word with stating, â€Å"You would see that, for all my age, it is very well plucked.† (Aristophanes 753) Further, a primary component of the costuming was an enormous phallus, constructed from leather. And all the men persistently maintain large penile erections. In addition, theres sexual referencing throughout the play. Then, there are incongruous and rid iculous situations as well. A definite slapstick element is present as women run after old men using their spindles as weapons.Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Then, too, even the dialogue between Lysistrata and the commissioner debating the futility of war is mildly funny. (Aristophanes 782) In addition, note how Aristophanes blends the slapstick scene of the women chasing of old men with weapons like weaving spindles and the intellectual humor of the commissioners attempt to argue with Lysistratas exposition of the incompetence of the mens pursuit of the war. The culmination comes when the warriors return from the Peloponesian Wars, all with gigantic erections. Their women tease them further by showing them a nude female servant, which only makes the men feel more desperate. However, the women will not allow their men sexual satisfaction, until all Athenians a nd Spartans declare a truce. In the second play, She Stoops to Conquer, the elitist Charles Marlow is a study in contradiction. A snob by nature, he does actually seek out servants and maids rather than females from the upper classes. The main premise of the play is that he is en route to meeting up with a family friend, and is â€Å"pranked† on the way, which actually ends up with a variety of misunderstandings. There is humor in these events, such as culture clashes and identity confusion. Also hilarious are the secretive love entanglements surrounding himself and the other male protagonist. He even has a slightly humorous way of insulting a young lady, claiming, â€Å" Goodness ! What a quantity of superfluous silk hast thou got about thee, girl! (Goldsmith 41) Then, on his journey, he becomes lost, and levity ensues when he and his companion are told, Why, gentlemen, if you know neither the road you are going, nor where you are, nor the road you came, the first thing I h ave to inform you is, that - you have lost your way. (Goldsmith 55) This is definitely understated humor.Advertising We will write a custom essay sample on Humor in Lysistrata and She Stoops to Conquer: Still Funny Today specifically for you for only $16.05 $11/page Learn More Finally, another example that will provoke a chuckle is the scene between Tony and Hastings. Hastings asks eagerly, where has Tony left the ladies. Tony them replies, by way of a riddle, â€Å"Left them? Why, where should I leave them, but where I found them? (Goldsmith 176) In summary, these are but a few of the scenes and references from these two plays that may be as funny today, as they were at the time of the original productions. It is definitely true that although humor evolves through time, some elements of levity remain both timeless and universal. Aristophanes, Lysistrata, edited by Jeffrey Henderson, The Focus Classical Library, 1992. She Stoops to Conquer. Encyclopà ¦d ia Britannica. Encyclopà ¦dia Britannica Online. Encyclopà ¦dia Britannica, 2011. Web. https://www.britannica.com/topic/She-Stoops-to-Conquer.